Alakai

Creative | Production | Brand Strategy

About

With the dream of introducing Skai, a revolutionary hydrogen powered electric vertical takeoff and landing vehicle to the world, Alaka’i sought out an experienced team to develop their ideal global launch. Joining forces with MAG PR to maximize marketing potency with creative public relations strategies Alaka’i was featured in industry top tier outlets.

Challenge

Alaka’i Technologies, a pioneer in the air mobility sector based in Hopkinton, MA led by industry veterans from NASA, DoD, Raytheon and beyond, has a vision to make air mobility an everyday option for millions of people while minimizing the environmental impact. Alaka’i was eager to build a team that would pair innovative marketing with creative public relations strategies, including experienced management and developed process to tell their story. Aliste Marketing and MAG PR were brought on board as the collective of local agencies during stealth mode to help develop the global launch strategy for debuting Skai, the world’s first hydrogen-powered electric vertical takeoff and landing vehicle.

Solution

Spending 9 months working hand-in-hand with the Alaka’i team, Aliste Marketing and MAG PR served as the in-house corporate communications team to bring the Skai story to life. From launch strategy development to press release writing, executive branding, local media relations, crisis planning, press event coordination, digital asset development, sales enablement, internal liaison for the Zeno Group, Moon to Mars and more— the Aliste Marketing and MAG PR team was an instrumental partner in bringing a revolutionary product to market that aims to transform the way the world moves.