Marketing Strategy

Attracting new customers and retaining existing ones is one of the most important aspects of your business. Yet it can also be one of the most challenging, even in a booming economy where consumer confidence is at its highest since the turn of the millennium. This is precisely why your marketing is so important. When done […]

If I asked you what’s the most important professional networking tool, you’d probably answer, “LinkedIn.”And you’d be right: As Fortune points out, the website has 500 million users. But what’s equally interesting for B2B marketers is that LinkedIn also lists information about more than nine million organizations — data about everything from location and company

Learn how to leverage social media for more sales. Find out more with our all-encompassing guide to social commerce trends in 2017.

Learn how to leverage social media for more sales. Find out more with our all-encompassing guide to social commerce trends in 2017.

Learn how to leverage social media for more sales. Find out more with our all-encompassing guide to social commerce trends in 2017.

Learn how to leverage social media for more sales. Find out more with our all-encompassing guide to social commerce trends in 2017.

Learn how to leverage social media for more sales. Find out more with our all-encompassing guide to social commerce trends in 2017.

If getting a few thousand followers is your answer for how to become an influencer, think again. Find out about influencer status, and how to do it well!

Understanding a marketing planning process makes executing it that much easier. Take a look at the necessary steps to apply for any product or service!

Do you remember the red Starbucks cup controversy from years ago? Take a look at the marketing and branding lessons your small business can learn from it.