When you want a build a marketing strategy that’s as strong as it is scalable, it’s vital you make a conscious effort to tackle the marketing process using clear-cut steps that eliminate guesswork and leave little room for error. Plan Every marketing strategy must have a goal, but not all goals are created equal. Success […]
What are the 5 steps in the marketing process? Read More »
You’ve spent hours poring over every detail of your marketing plan. Your audience is dialed in, you’ve chosen your channels and you’ve stared at laundry lists of business metrics until your eyes felt like they were swimming around in your head. There’s just one question left: How are you going to implement this thing? How
How do you implement a marketing strategy? Read More »
Does the mere thought of crafting a marketing strategy make your eyelid twitch? Creating a marketing plan doesn’t have to be a panic-inducing event. Just follow these seven steps: Research Kickstart your marketing with a ton of research. There are a lot of ways to gather important data, starting with direct customer contact. Surveys work,
What are the seven steps of marketing? Read More »
Ask three different marketers to describe their planning process and you’re likely to get three different answers. While there are certainly some standard aspects to any expert-driven marketing plan, every pro has their own way of describing and grouping those elements. Still, there’s usually a common thread that revolves around research, money and creativity —
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Tackling marketing by throwing some Facebook ads at the wall and seeing what sticks may seem like the easy, stress-free route to entrepreneurial success, but it’s actually the exact opposite. To make your product and service stand out and maximize efficiency, it’s important to understand and rely on the power of strategic marketing. What is
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Marketing strategies are like family recipes for chocolate chip cookies — you’ll see some common ingredients, but each version is just a little bit different. There are so many types of strategies in the marketing word. Finding the “right” one depends on what you’re selling, who you’re selling it to and what your ultimate goal is.
What are examples of marketing strategies? Read More »
Marketing is marketing is marketing… right? Well, not really. While there is a lot of overlap between different marketing tactics, there are two main types that you can use to power up your business and fuel growth. Check out this brief but informative look at strategic marketing vs. tactical marketing and learn which one is
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What does a camel have to do with insurance? What does satellite TV have to do with a Boston accent? And how do three short words have the power to inspire millions of people around the world? ANSWER: The Power of Unforgettable Marketing Campaigns. Today we’ll explore how to generate marketing campaign ideas for your
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The holiday season is here! No matter what your background or beliefs are, colorful holiday decorations, sparkling lights and feel-good music are bound to keep you in a festive mood — and your customers in a giving mindset. Let’s talk holiday marketing, shall we? Of course, it’s no secret that consumers spend more than usual
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Reefer. Mary Jane. Pot. Ganja. Marijuana. Cannabis has had quite a few names over the years (we’d love to hear yours — purely for research purposes, of course), but it’s never been as mainstream as it is now. And it’s opening up a whole new genre of marketing. Thanks to a glut of new laws
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