Marketing Strategy

Reefer. Mary Jane. Pot. Ganja. Marijuana. Cannabis has had quite a few names over the years (we’d love to hear yours — purely for research purposes, of course), but it’s never been as mainstream as it is now. Thanks to a glut of new laws making it legal to grow, smoke, and use cannabis recreationally […]

The power of sensation is immense. The smell of cookies baking is so closely tied to comfort and nostalgia real estate agents put batches of chocolate chip treats in the oven before open houses to butter up potential homeowners. Just seeing the color yellow can make people feel clearer, happier, and more optimistic. Listening to

Depending on how you market your business, the customer acquisition cost (CAC) can make or break your budget.  In the travel industry, the average CAC is $7. In transportation, it’s $98. Look at customer acquisition cost in telecom and you’ll be clutching your chest and weeping at the $315 average. Of course, all those numbers

In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a dream, but sometimes it reads about as dry as the Sahara during a record drought. So, forget the words “lead” and “process” and replace them with “guest” and

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is a necessary expense (and one that can deliver pretty awesome ROI), but what if you could get some of your exposure for free? Social moments are a low-to-no-cost

Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage. While massive chains have to manage franchisees and create branding and marketing guidelines to ensure cohesion and consistency,

Like it or not, with social media, as well as sites like Yelp and the Yellow Pages enabling consumers to leave reviews about products and services, companies don’t have the final word over how the public perceives their brand. In fact, some marketing experts say that consumers now trust each other more than companies. So

It’s every brand’s objective to maximize customer engagement. One highly effective way to do this is to connect with your customers on a deeply personal level. That involves demonstrating that you care about issues they care about — for example, the environment. Note that according to a 2017 study, 87 percent of Americans will buy products

What does a camel have to do with insurance? What does satellite TV have to do with a Boston accent? And how do three short words have the power to inspire millions of people around the world? The Power of Unforgettable Marketing Campaigns We’ve all seen them — marketing campaigns that are so funny, engaging, moving