In this episode of Creating Ideas That Click, Alicia and Chris sit down with Mike Farber, Co-Founder of GreenStory, to explore how sustainability is shaping the next era of business. From spotting greenwashing to building purpose-driven brands, planting trees with every win, and navigating climate policy, Mike shares actionable insights for entrepreneurs and small businesses that want to make a real impact.
Whether you’re curious about authentic eco-friendly branding, aligning values with growth, or staying informed without getting overwhelmed by climate news, this episode is packed with strategies to stand out, attract loyal customers, and contribute to a healthier planet.
Listen in and discover how green is not just a trend—it’s the future of business.
Watch the full episode on YouTube.
