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Business Process

What are KPIs in business?

Whether you’re brand new to the business world or a seasoned vet, it’s highly likely you’ve heard the term KPI bandied about. Key performance indicators …

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4 Ways Marketing Drives Customer Loyalty
Hospitality

4 Ways Marketing Drives Customer Loyalty

Retaining customers impacts profitability in a positive way. Why? Loyal customers make more purchases, with 20 percent of existing customers generating 80 percent of profits. …

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5 Lessons the Starbucks Red Cup Marketing Controversy Taught Us
Trends

Marketing Controversy: 5 Lessons the Starbucks Red Cup Taught Us

5 Lessons the Starbucks Red Cup Controversy Taught Us Is a cup just a cup? Most people think so. But for business and brand building, …

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4 Tips for Generating Marketing Campaign Ideas
Marketing Strategy

4 Tips for Generating Innovative Marketing Campaign Ideas

What does a camel have to do with insurance? What does satellite TV have to do with a Boston accent? And how do three short …

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7 Reasons Why Creativity is Important to Decision Making
Business Vision

7 Reasons Why Creativity is Important to Decision Making

If you know me, I sign emails with the closing statement “Creatively”, prior to my name. It’s a quality that I believe has utmost importance, …

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How to Become an Influencer
Leadership

How to Become an Influencer in Your Dream Industry

What is an influencer exactly? Less than two years ago, it was a relatively niche term used by marketers to describe industry titans. We’re talking …

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