Let me tell you a story about cryptocurrency — complete with a message that any business of any size can profit from.
It’s about Ripple, the third-ranking cryptocurrency after bitcoin and ethereum.
But Ripple is more than just a cryptocurrency: It’s also a real-time gross settlement system that allows for super-fast transfers and payments using blockchain technology.
Back in December 2017, Ripple’s value started to rise exponentially — in fact, it tripled in value from approximately $0.25 to more than $2.6 in early January 2018.
Now, Ripple is a forward-thinking company, not just in terms of technology, but also in terms of strategy. It’s no surprise, then, that the company decided to hire Tom Channick as its new Director of Corporate Communications at the beginning of 2018.
source: LinkedIn
You might recognize his name, since his previous position was as a corporate communications manager at Facebook, with the advertising and business integrity unit, to be precise. As head of communications at Ripple, it’s Channick’s job to raise brand awareness so that more people will want to use Ripple and its payment protocol.
The plunge of bitcoin in late 2017 showed the world that cryptocurrencies are unpredictable.
But with Channick at the helm of communications, Ripple has taken an important step forward in controlling its story and how people perceive the company — even in the event cryptocurrencies take another tumble.
[clickToTweet tweet=”With Channick at the helm of communications, Ripple has taken an important step forward in controlling its story and how people perceive the company.” quote=”With Channick at the helm of communications, Ripple has taken an important step forward in controlling its story and how people perceive the company.”]
The Value of Investing in Talent
So why did I tell you this story? What does it have to do with staffing?
Well, your company might not handle cryptocurrency. It might not even have anything to do with technology at all. But wouldn’t you like to take your business to the next level?
Just like Ripple invested in a head of communications with an impressive résumé, you can invest in hiring talent to help your company thrive.
Source: Ripple
After all, top talent is a business enabler like no other.
Think about it: Without the right people, you simply can’t achieve your operational objectives. You might not have people with the insights to advise you on strategy, or you might lack the competencies that are needed to deliver and improve your products or services.
With the right talent, on the other hand, there’s virtually no limit to the amount of success you can achieve.
When you have the right people at every level of your company, from the front office and support services to the marketing department and board room, then you have access to the knowledge and skills you need to elevate your company.
Growing Talent In-House vs. Hiring External Talent
Of course, you might be asking, “So why can’t I just grow my talent in-house?”
That’s a fair question.
And the answer is that you can, and probably should — for certain roles.
Developing high-potential employees who start in entry-level 
positions and work their way up through the company is most definitely an effective way to build a workforce of highly-trained, engaged employees who know the ins and outs of your company.
Nevertheless, this is a time-consuming process, and one that doesn’t deliver an immediate ROI.
At the same time, employees that you develop in-house might be so aligned with your company and how you do things that they don’t think outside of the box.
On the other hand, if you invest in top talent from outside the company, you bring in someone with a wealth of experience in a range of different settings. He or she also brings a new, fresh perspective to your business. And it’s that fresh perspective that can make all the difference when coming up with creative solutions that can propel your company to the next level.
After all, as Tendaya Viki points out in Forbes, research shows that diverse teams — those made up of people from different backgrounds — are more creative. Note that some of the world’s most famous artists, authors, and composers produced much of their best work when they were living overseas in a fish out of water situation.
[clickToTweet tweet=”Research shows that diverse teams — those made up of people from different backgrounds — are more creative.” quote=”Research shows that diverse teams — those made up of people from different backgrounds — are more creative.”]
So let’s say you bring someone into your business who’s used to a different company culture and that person is a highly experienced, skilled professional. In most cases, he or she will not only bring a wealth of expertise, but also a fresh boost of creativity that can deliver even more value to your company.
And that can help you grow your business to the next level.
The Right Staffing Partner to Find Top Marketing Talent
One of the most important aspects of developing your business is getting your marketing right. Because when you want to get ahead of the competition, it’s not just about having outstanding products and services; it’s also about making sure your audience knows about them.
That’s why you’re best advised to invest in top marketing talent.
Aliste Marketing Placement Services (AMPS) has a unique and highly effective way of matching the best in marketing talent to companies.
Because it offers rigorous candidate selection and after-placement guidance, AMPS can help you transition from an external marketing agency to an in-house marketing division — while simultaneously avoiding the pitfalls of conventional hiring.
All of this together combines to make for a much more successful hire that can give your marketing efforts a significant boost.
To learn more about how AMPS can boost your business, contact us today!
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