Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is a necessary expense (and one that can deliver pretty awesome ROI), but what if you could get some of your exposure for free?
Social moments are a low-to-no-cost way to connect, engage, and convert, but they won’t just happen. You have to know how to give this phenomenon the room — sometimes literally — it needs to flourish.
