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The Power of Creating Social Moments for Hospitality Marketers

Alicia Williams
Updated on Aug 21, 2019

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is a necessary expense (and one that can deliver pretty awesome ROI), but what if you could get some of your exposure for free?

Social moments are a low-to-no-cost way to connect, engage, and convert, but they won’t just happen. You have to know how to give this phenomenon the room — sometimes literally — it needs to flourish.

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