Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage. While hotel chains have to manage franchisees and create branding and marketing guidelines to ensure cohesion and consistency, boutique owners aren’t bound by such restrictions.
Hoteliers should take the time to create an out-of-the-box experience that speaks to guests throughout their booking process, stay, checkout, and beyond. Below are three ways hoteliers can deepen this connection with guests.
