City of Boston
Awareness Campaign Strategy |
Brand Strategy |
Creative |
Production
About
Boston Brakes is a revolutionary campaign that recognizes the needs of people with disabilities in The City Of Boston. Through creative marketing, this public initiative tackles an often overlooked issue – prompting cyclists traveling in bike lanes to show awareness and share their paths with pedestrians- particularly those living with disabilities.. With its inclusive approach, Boston Brakes elevates voices from all members of society by creating equal understanding throughout the city’s Bike/Pedestrian paths for everyone! Visit the full Boston Breaks Website »
