Understanding where your business has been and where you see it going is imperative for developing the most effective marketing strategy to impact the growth of your business.
Ideas that can be linked to measurable responses are the foundation of designing an effective marketing program. We dive into your business to create a unique, efficient and actionable program.
Marketing Program Development
By providing an overview of how lead nurturing and marketing go hand in hand, we offer clients the most effective marketing strategy that shows a direct ROI. It stimulates a savings of time, effort, money and conversion across the board.
Our marketing programs aren’t designed to sit on your desk for a rainy day! We are about putting great ideas in motion and outlining the exact campaigns that will achieve your goals.
Our niche and experience in working with companies has been to explore, uncover and address the obstacles that prevent your business from excelling to the next level. We do this by understanding your story and knowing how, when and where to tell it for success.
Bringing Ideas to Life
This is a comprehensive and well developed implementation, specifically designed to reflect the most effective marketing strategy needed to achieve your marketing goals.
Reviewing the business’s objectives, buyer personas, target benchmarks and existing foundational pieces, the tactical implementation outlines the necessary action steps that are vital to the success of the marketing plan.
We work with your internal team to lay the groundwork for all foundational pieces, develop the storyline for each buyer persona, identify needs of those target buyers throughout the buying stages and organize a strong strategic editorial calendar that outlines key content pieces, publishing mediums and channels.
Reaching Your Target Buyer
Every consumer has a story behind their buying decisions. Identifying what those pain points are, what your business or product provides to those consumer needs and how your business connects with those buyers is imperative to your growth.
Developing strong buyer personas that provide information throughout their buyer journey will allow your marketing to truly speak directly to their needs. We work to identify your ideal audience profile and develop proven tactics that build upon the target buyer.
The audience profile determines the specific content your business writes, the tone and messaging, the delivery of the content and most importantly the channel they prefer to digest content. It’s a key piece for executing the most effective marketing strategy.
Marketing Audit
Analyzing your own company can be extremely difficult to do, especially if you want to do it accurately.
That’s where an outside marketing consultant can be absolutely indispensable. Someone who can help you critique your business’s faults, identify its strengths, and work through all of the current business content to provide true recommendations on what needs to be improved upon for the most effective marketing strategy.
Our Marketing Audits provide a quick glance into recommendations that should be applied to your current marketing efforts.
Retention & Referral Programs
Being an outside CMO allows us a unique viewpoint on how the entire wheel turns in your business. We can identify missed opportunities that can easily be fixed as well as a plan for turning the internal team around to improve the overall efforts and maximize productivity, ROI and time efficiency.
Customers spend as much as 40 percent more with companies that respond to customer service requests made on social media. Nearly 290 million complaints made on social media every year go unanswered. Each one of those represents a lost opportunity to cement a relationship, change someone’s mind, grow as a company, get better at what you do, and convert.
Building a retention and referral program that resonates with your target audience will allow your business to organically grow. This further establishes your brand, and builds the experience around your business story for an effective marketing strategy.
was hire Alicia and her team to do a marketing plan and business analysis. Their questions cut right through all the fog, and for once we had a vision of what we wanted our company to be and the plan to get there. Since we implemented those strategies we've seen an increase in our business and our motivation. An effective marketing strategy developed by them is a must for new businesses or existing ones struggling to break through to the next level."
