Working with a staffing agency that specializes in marketing placement will help avoid potential hiring pitfalls that could adversely impact business growth.
Aliste Marketing Placement Services (AMPS), can help your company effectively navigate the transition from external marketing agencies to in-house marketing programs.
The Hiring Challenge
Without expert marketing guidance, it can be challenging to select the best candidate—yet a bad hire can result in financial losses, as well as damage to a company’s brand or employer brand.
What's the cost of a bad hire? According to the U.S. Dept. of Labor, it's at least 30% of the employee's first-year earnings!
Enter AMPS. Our placement services offer multiple benefits for your marketing talent needs.
We do it with a comprehensive approach that involves:
• Marketing strategy consult
• Sourcing qualified marketers
• Training and onboarding your new direct hire
• Providing ongoing support for placed marketers
Many small businesses outsource marketing efforts due to a lack of resources. However, most look to bring marketing in-house once revenue has increased to an appropriate level.
Working with our AMPS division offers specialized marketing staffing services backed by an experienced marketing agency.
We offer a 90-day placement guarantee. This ensures your business has uninterrupted marketing efforts if a new hire leaves. Our agency team is primed to step in and keep all your marketing activity moving forward until a new candidate is placed.
This unique approach reduces time to hire, improves candidate quality, and diminishes risk while providing you with the employees and expertise you need for long-term growth and success.
Difficulty of Outsourcing to Hiring In-house
When a startup or small business wants to grow, it usually outsources its marketing efforts to an external marketing agency. This allows it to leverage the expertise and tools of professionals in the industry without having to invest in an-house marketing department.
Once a business generates an appropriate amount of revenue and wants to expand further, the logical next step is often to hire a dedicated in-house marketing professional.
Of course, in order to meet its specific marketing goals, the company needs to attract a marketing professional with the appropriate qualifications and experience.
However, without the support of a staffing agency with marketing expertise, it can encounter several potential pitfalls in this endeavor.
1. Finding Talent is Hard
If you decide to work with a general staffing agency due to its large talent pool, you may not find the best talent. A general staffing company is familiar with many industries but doesn’t have specialized knowledge of one specific industry such as marketing.
It’s what you might call a “jack-of-all-trades, but master of none” that usually doesn’t possess the expert insights needed to understand a company’s unique marketing needs.
In contrast, a specialized marketing staffing agency that lives and breathes marketing is far better equipped to select the right professional with the appropriate skills and experience for the job.
Our AMPS team is in the marketing trenches every day!
2. A Lack of Marketing Industry Knowledge
Your company's hiring manager who is tasked with selecting the best candidate typically doesn’t possess the marketing knowledge required to determine whether an applicant has the right technical and soft skills.
Even if the strategy involves the marketing professional creating a long-term marketing plan and using independent contractors to implement it, he or she needs to be experienced in:
• Marketing Strategy
• Project Management
• Marketing Tech & Trends
• Quality Control
And that's at a minimum!
Without expert guidance from a marketing agency with in-depth knowledge of outbound and inbound marketing, your hiring manager could wind up making an uninformed hiring decision.
3. Bad Hiring Can Cost A Lot of Money
Hiring the wrong person can cost you significantly in terms of both finances and reputation.
The high costs are due to the funds invested in the recruitment, onboarding, and training of that hire, as well as the need to make those costs again to recruit a replacement. Additionally, there are costs associated with loss of productivity during the search for the replacement.
Moreover—and this is especially important—there’s the possibility of reputation damage if that individual is disgruntled and shares his or her experiences online.
Just one bad review on a site like Glassdoor can wreak havoc on a company’s brand or employer brand.
4. You Are Only As Strong as Your Team
A strong marketing team includes a variety of roles, such as:
• Project Manager
• SEO with pay-per-click knowledge
• Content writer
It’s highly unlikely that any one professional possesses all the skills and knowledge to take on all these roles alone.
In other words, expecting one individual to handle the company’s entire marketing needs—without any support—is unrealistic and doesn’t provide a strong foundation for an effective marketing campaign.
We Provide Both Expertise AND Employees For You
Fortunately, making the transition from using an external marketing agency to acquiring in-house expertise doesn’t have to be so challenging- we're on both sides of the equation.
Step 1: Recruiting a qualified marketing pro with the right skills
Our team works with you to understand the company culture, organization structure, key role responsibilities, what deliverables they would be held accountable for, skill set, personality, knowledge and ability to perform marketing tasks with a 110% effort all the time!
These findings are used to create a detailed marketing candidate profile.
Step 2: Creating a marketing program
Over the course of several weeks, our agency team works with the AMPS division to perform a full marketing assessment of a your current marketing efforts, short- and long-term goals, competitive landscape, current market obstacles, and any immediate or future opportunities.
We then develop a marketing roadmap that outlines the steps that need to be completed in order to reach the company’s operational objectives.
Our comprehensive planning allows your new hire to start day one with a goal and objective!
Step 3: Transitioning your marketing unicorn to a direct hire
We are implementing marketing campaigns every day for clients. We’ve also interviewed, hired and worked side by side with numerous marketers. When we speak with potential candidates, there are three big buckets they have to fall into:
• Do they fit with the culture of your business?
• Are they able to adapt a marketing campaign based on feedback?
• Would we hire them for the Aliste Marketing Agency division?
In addition to this, every candidate goes through our rigorous vetting process to ensure they have the skills you need.
Step 4: Training and onboarding of your selected candidate
We work with your new excited direct hire to train them in the most effective marketing tools and business processes—the ones we’ve spent over a decade perfecting!
In addition, an in-depth review of the marketing program and implementation timeline takes place to ensure they understand every aspect of the roadmap and knows what milestones are in place.
Read- Set- Market mentality!
Step 5: Offering a 90-day placement guarantee
In order to reduce the cost and risk to our clients, we offer a 90-day placement guarantee. If the employee is not a good fit or leaves within 90 days, another candidate is placed free of charge.
In the event the employee leaves, Aliste assumes the marketing responsibilities until a replacement is found. This ensures zero downtime in regard to the implementation of the marketing plan.
Fine Print: This means there is no risk since your marketing will never have a dip!
Step 6: Giving you ongoing marketing agency support
As an active marketing agency, we offer support when necessary to help your new marketing direct hire to implement the marketing program in a timely manner—regardless of whether it’s for a small, one-time project or in the form of ongoing assistance.
Whatever the question is, we got your back.