Leadership Team

Alicia Williams

As the CEO of Aliste Marketing, Alicia Williams is the marketing professional mastermind behind the visionary concepts. She helps clients transition from unseasoned startups into unfettered successes. Her impressive personal accomplishments and passion for helping fellow entrepreneurs realize their own dreams has garnered her numerous accolades. These include the 2016 Outstanding Women of Family Business Award Recipient, recognition as one of The Worcester Business Journal’s 40 Under Forty, and the honor of being the Spotlight Entrepreneur for Capital One Spark.

Alicia’s gift for out-of-the-box creative strategies with real metrics to show ROI have won her a dedicated client base as well as the attention of branding giants like Microsoft and Staples both of whom have invited Alicia to present her take on marketing strategy. She’s also a Certified Women Owned Business, HubSpot Partner Certified and Constant Contact Certified Authorized Local Expert. As a valued media commentator, Alicia has been featured on No Boundaries Business Radio Show, Money Matters Talk Radio, and CBS Radio The Sports Hub.

Recently, authoring and publishing her new book Popping Your Marketing Cherry, A Book on How To Get Your Budding Business To Go All the Way, lifts the curtain to give readers a glimpse at a highly actionable, step-by-step marketing plan that helps puts you, the business owner, in control of your own destiny.

Chris Viscomi

As Business Operations Director, Christopher Viscomi puts more than a decade of experience in business management and process development to good use as he works to streamline both in-house and client operations.

Christopher attended Roger Williams University, graduating with a BA in Business Management and a minor in Finance and is Business Process Management Certified from Villanova University.

Following time as a regional manager and business process improvement specialist, he built on his skills by attaining his Lean Six Sigma Certification, training that further developed his ability to zero in on smart cost-cutting measures, increase revenue, and improve overall efficiency. His efforts to pinpoint inefficient behaviors and reshape them into successful strategies saves clients both time and money without sacrificing the quality that’s at the very heart of the Aliste Marketing professional people-first approach to business.

In his spare time, he enjoys collecting baseball cards, a hobby he pursues across multiple online platforms as a way to share his passion for history and love of America’s favorite pastime.