NatureWorks
Brand Identity | Graphic Design
About
For over 25 years, NatureWorks Landscape Services has been a premier provider of landscape design and construction in the Boston area. Known for creating stunning, sustainable outdoor spaces, they’ve built a reputation for craftsmanship and personalized service.
Challenge
NatureWorks faced a growing challenge: inconsistent brand visuals, and fragmented marketing materials made it difficult to differentiate themselves in a competitive market and provide consistent brand recognition.
To overcome these obstacles, NatureWorks partnered with Aliste Marketing Collective to revitalize their brand and align it with their vision for growth and sustainability.
Solution
Aliste Marketing Collective reimagined the NatureWorks brand, blending sophistication with sustainability to create a cohesive and modern identity.
- Updated Logo & Favicon: We redesigned the logo to reflect their premium, eco-conscious services.
- Refreshed Brand Elements: An updated color palette and typography inspired by nature now convey trust, elegance, and professionalism.
- Custom Marketing Templates: We developed sleek, customizable templates ensuring a consistent brand experience.
- Brand Identity Book: A comprehensive guide now provides clear instructions for applying the new brand across all touchpoints, ensuring long-term consistency.
