Our mission was to establish luxury resort branding and a cohesive marketing strategy for the Lake House Guest Cottages of the Berkshires to be a go-to vacation and event venue while also launching their newest property, The Proprietor’s Lodge.
The Lake House is all about beautiful, comfortable and luxury living. Inspired by Berkshire charm, Aliste designed a clear branding strategy to forge a cohesive yet distinguished identity for both The Lake House & their most recently launched event venue, The Proprietor's Lodge.
Building a Foundation
Introducing The Lake House Guest Cottages of the Berkshires as a waterfront, boutique cottage resort with a sister event venue property, The Proprietor’s Lodge.
Both properties offer an all-season charm and tranquil escape with a luxurious feel for weekend wedding destinations, event planning venues and family vacations.
Our marketing story started at the very beginning before any cottages had been built or brand established. The Lake House and Proprietor’s Lodge offer guests a rustic escape into lake front luxury. Before the booking calendar even opened, we had established their brand as the go-to vacation, wedding and event venue within the Berkshires.
A Strong Digital Presence
The balance of online presence with lead nurturing is a focal point of establishing exact guests persona’s for The Lake House and The Proprietor’s Lodge.
As a guest, the experience MUST start far ahead of checking into the property. Lake inspired style is enhanced through all design elements from marketing materials to interior decor. The harmonious inspired campaigns are specifically designed to foster the lake experience at every point of the guests journey: website, social, confirmation emails, checking in and booking their next stay!
The new logo was a breath of fresh lake air that showcases the rustic luxury experience we expect guests to feel immediately without having every stepped onto the properties.
The beauty of our relationship to the Lake House and Proprietor’s Lodge, is our creative approach to putting the hat on as a guest. We’ve hosted our company retreats at The Lake House and consistently bring ideas to the team on how we can improve the experience, offer something different and truly be a woven destination of everything the Berkshires has to offer plus accents from around the world.
Engaging Online Content
Our niche is understanding The Lake House and Proprietor’s Lodge to tell a compelling story that elicits a measurable response.
We share their story through colorful and resourceful blogs, engaging videos and images that serve as a foundation for every possible event or vacation style. Through Public Relations efforts, we gather interest on the experience from top industry bloggers, who create crowd-pleasing conversations among their audiences of friends, family and professionals.
We create an editorial calendar specific to The Lake House and Proprietor’s Lodge based on a combination of keywords and trending topics to both the local area and the hospitality industry, focusing strongly on their target guest. We invite guest bloggers on a regular basis to grow the readership even further such as curating a series written by a Lake House bride-to-be, who was featured on TLC’s Say Yes to the Dress.
Consistent Luxury Resort Branding
The energy of lake inspired content, invigorating a luxury escape and bringing a fresh approach to guest experience is the pedestal that our strategy is built upon.
The Lake House and Proprietor’s Lodge branding spins the traditional hospitality marketing approach to include playful touches, blissful events and most importantly a experiences crafted by our guests and implemented by us.
Our design team has generated all print and web advertisements, guide inclusions, brochures, online promotion graphics and bridal show exhibit.
Everything the guest experiences, the Aliste team has thoughtfully designed. From the initial confirmation email, to the special gifts, branded apparel and the provided toiletries that were carefully selected to be locally sourced specifically for our guests!
Branding is creating a feeling and experience that you want your ideal client or customer to feel when they purchase or engage with your business. With the Lake House and Proprietor’s Lodge this continues to be imperative whether the guests viewed us online or drove by the resort.
The Aliste Marketing team continues to enhance and provide the ideal experience for a lake front luxury resort brand.
is a way to explain how I was lucky enough to have the Aliste Marketing name put into the conversation as someone who would be perfect for the job to market and create a brand image for The Lake House Guest Cottages Of The Berkshires! From startup to full deployment, Aliste has always been 100% all-in and a major contribution to the LHGC startup and success!"
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