Our main focus was building a consistent online SaaS marketing strategy for this brand, along with effectively targeted online prospecting.
Aliste customized a SaaS marketing strategy accordingly to attract the right target audiences, and to help support all marketing efforts.
NPS Rent Assurance™ is the only payroll direct deposit platform for rent, serving owners and managers of multifamily properties and single family homes. They receive a portion of rent directly from employer payroll every time residents are paid and before funds become discretional income.
NPS will hold those funds in a secure FDIC account, report on them, and forward them to the community when rent is due.
A SaaS Marketing Strategy
The most crucial part in marketing NPS Rent Assurance is educating property managers, property staff, and residents on how the NPS platform works. At the same time, spreading the word of their groundbreaking and one-of-a-kind in the industry services. When Aliste began working with NPS, the main focus was building a consistent online SaaS marketing strategy along with targeted online prospecting. Our team built the foundation of those goals by developing a custom and interactive website that represents NPS and their message.
In addition, we created, optimized and managed all the NPS Rent Assurance business social profiles including blogs, newsletters, online notifications, curating content in the form of social posts, infographs, presentations, white papers and reports. We carefully customized our SaaS marketing strategy accordingly to attract the target audience, ranging from company CEO’s to residents that utilize the NPS Rent program. To capitalize on the companies and residents using NPS, a survey was developed, distributed and analyzed to create a report to help support all marketing efforts.
Consistent Online Presence
The Aliste team believes that a website should reflect a business’ niche, its key benefits, and most importantly the call to action for viewers. Through custom graphics, enhanced website interactivity and clean designs, our client is proud to direct prospects to their website.
During a recent 6-month period, NPS had over 18,000 website views with a 37% growth in direct traffic and 44% growth in organic search compared to the previous year.
Having developed multiple social media pages for NPS, our goal was to focus on simplifying their online presence to make it more effective, while ensuring their branding and message was consistent across all platforms. Our proven SaaS marketing strategy enhanced the company’s online presence through optimized LinkedIn profiles, an engaging Facebook page, and active Twitter and Google+ feeds.
During the same 6-month period, 70% of their social media posts that contained links received clicks, up over 70% from the previous period, showing continued organic growth. In addition, NPS is showing an over 200% growth in visits to their website from social media and net new fans and followers grew an average of 100% per quarter.
Targeted Online Prospecting
To further NPS Rent Assurance marketing efforts using the most cutting edge marketing software available, our team integrated their marketing with HubSpot. Buyer personas were created to offer a comprehensive and detailed story on who the NPS target audience is, which allows our team to create the most effective inbound SaaS marketing strategy. With Hubspot, we were able to successfully repurpose the invaluable content that NPS had stored within their white papers and reports, as well as the numerous major media coverage they received. HubSpot landing pages created by our team yielded over 400 views.
All online marketing efforts inclusive, NPS received over 12,000 visits in 6 months, which directly contributes to their original goal of a consistent marketing presence online along with targeted online prospecting.
and smart. They bring a true level of professionalism to their work in social media marketing that has enabled our company to better engage with our customers and grow our business."
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