In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a dream, but sometimes it reads about as dry as the Sahara during a record drought. So, forget the words “lead” and “process” and replace them with “guest” and “nurture”.
To master the fine art of guest nurturing, there’s a series of five semi-easy steps to follow, and your business will thank you for the results…
