When companies need to measure the progress of a campaign or see how they stand in relation to their competition (or an older version of themselves), they turn to key business metrics. These metrics, sometimes also referred to as key performance indicators or KPI, are quantifiable data points that can be used in a wide […]
10 Examples of Key Business Metrics You Can Use Read More »
Tackling marketing by throwing some Facebook ads at the wall and seeing what sticks may seem like the easy, stress-free route to entrepreneurial success, but it’s actually the exact opposite. To make your product and service stand out and maximize efficiency, it’s important to understand and rely on the power of strategic marketing. What is
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Marketing and content strategy experts love to talk about business metrics. They’ll tell you that you need them to understand how you stack up against the competition (true) and where you are in relation to reaching your business goals (also true). That’s all well and good, but one serious question remains: Where do you go to
Where Do You Go to Find Business Metrics? Read More »
Business metrics are the kind of nit-picky little numbers that can seem like little more than busy work on their own but collect enough metrics and you can paint a remarkable picture of a company’s health or the performance of a specific initiative. A single number holds interesting information that may change a decision or
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While all KPIs measure the progress or relative success of a business or campaign, many metrics are more focused on long-term outcomes. Operational performance metrics look at organizational processes in the shorter term — sometimes weeks, days, or even hours. Why Use Operational Performance Metrics? Guessing is fine when you’re trying to figure out what’s
Understanding Operational Performance Metrics Read More »
Marketing strategies are like family recipes for chocolate chip cookies — you’ll see some common ingredients, but each version is just a little bit different. There are so many types of strategies in the marketing word. Finding the “right” one depends on what you’re selling, who you’re selling it to and what your ultimate goal is.
4 Examples of Marketing Strategies Read More »
We are thrilled to feature the Dion Foundation in our “What Inspires Us” series. Established in January 2023, this non-profit organization is on a mission to fund research and find a cure for children living with rare diseases. Inspired by their own children’s diagnosis with Limb Girdle Muscular Dystrophy (LGMD, type 2C), Joe and Courtney
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Sometimes it’s easy to tell bad from good. Good apples are crispy and juicy. Bad apples are soft and, well, gross. But identifying a good KPI can be a bit trickier. To be effective and deliver the information you need to measure campaign progress and monitor organizational growth, a good key performance indicator should tick
4 Key Points to Know in Order to Achieve a Good KPI Read More »
We are thrilled to feature Love Live Local Inc. in our “What Inspires Us” series, as they embody the essence of community and creativity. Located at 539 South Street in Hyannis, MA, this boutique shop serves as a captivating showcase for a diverse collection of local businesses. From talented artisans to beauty care specialists and
What Inspires Us: Love Live Local Read More »
Whether you’re brand new to the business world or a seasoned vet, it’s highly likely you’ve heard the term KPI bandied about. Key performance indicators are valuable tools for everything from marketing to project management, and understanding what they are and how they can be used could be just what your business needs to scale
Know Your KPIs – Key Performance Indicator Read More »
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