Business Process

5 challenges faced by today's CMOs

5 Challenges Faced by Today’s Chief Marketing Officers

Being a Chief Marketing Officer (CMO) today means wearing many different hats. As companies rely more heavily on digital marketing strategies, CMOs are tasked with driving revenue growth, managing teams, and staying on top of the latest technology trends. These challenges are even more pronounced for CMOs during the ongoing COVID-19 pandemic. In this blog […]

5 Challenges Faced by Today’s Chief Marketing Officers Read More »

Aliste Marketing

5 Metrics Crucial to Assessing the Performance of a Product

Ready to launch a new product? Interested in revamping an existing one? Even the most innovative, ingenious product every created can flop big time if you’re not prepared to keep tabs on performance as you head to market. Key performance indicators, otherwise known as KPIs, can help you track progress, profitability and efficiency in real-time

5 Metrics Crucial to Assessing the Performance of a Product Read More »

Understanding Operational Performance Metrics

While all KPIs measure the progress or relative success of a business or campaign, many metrics are more focused on long-term outcomes. Operational performance metrics look at organizational processes in the shorter term — sometimes weeks, days, or even hours. Why Use Operational Performance Metrics? Guessing is fine when you’re trying to figure out what’s

Understanding Operational Performance Metrics Read More »

Scroll to Top