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Beacon Technology and Proximity Marketing: A Formula for Retail Success

Alicia Williams
Updated on Jan 09, 2017
Beacon-enabled proximity marketing, sounds beneficial but overwhelming right? Well, you’re in luck!
Founder of Aliste Marketing, Alicia Williams teamed up with martechexec.com to contribute her very insightful and informative take on how how effective beacon-enabled proximity marketing can be with a variety of real-life examples and statistics. Alicia effectively explains how certain types of customer engagements works  to track customer shopping expectations and behaviors and much more! Get in the loop and read the full article here