In this episode of Between the Mics with Alicia and Chris, we sit down with Carrington Crothers — founder of Prospect Street Studio, branding strategist, and photography expert — to uncover how visuals can make or break a business.
From professional photography to packaging redesign, Carrington shares why product imagery isn’t just about looking good — it’s about driving sales, building trust, and creating a brand people remember. We talk strategy, pivots, and the famous “3-second rule” for grabbing attention online.
Here’s what you’ll discover in this episode:
- 📸 Photography that sells: how to use visuals as a sales tool for both product and service businesses.
- 📦 Packaging & timing: why you may need to rethink your packaging before taking photos.
- 🚀 Brand vs. business: how consistent visuals and strategy help you scale sustainably.
- 🤝 Teamwork matters: why branding is a community effort, and the power of having the right people in your corner.
- 💡 Real stories & pivots: how professional imagery helped brands rescue their marketing plans.
If you’ve ever wondered how to take your brand from “just another business” to a recognizable, trustworthy name, this conversation is for you.
Watch the full conversation on YouTube here.
