Hospitality

Do you remember the last time you bought a new car? Why was it that you chose one specific model and brand over another? Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design, the color or the price? If you’re like most […]

Leveraging Customer Experience for Ensuring Hospitality Success Imagine staying at a hotel where the minibar is stocked with nothing but your favorite drinks and snacks — even if you’re not paying VIP prices. Or enjoying a fully-customized around-the world adventure that gives you insider access to some of the globe’s most exciting destinations. Or shopping

How to Increase Sales on Social Media Using Sensory Marketing Social commerce takes place when revenue is generated through a social media channel- even hotel, travel bookings! The key piece of every social commerce definition that Google turns up is the revenue generation part, aka sales. Ahhh, sales- the engine to our business In the

Retaining customers impacts profitability in a positive way. Why? Loyal customers make more purchases, with 20 percent of existing customers generating 80 percent of profits. The odds of selling to existing customers are between 60 and 70 percent — for new customers, the chances drop to between five and 20 percent. Loyal customers advocate for