Ding ding! You’ve got mail. Most people don’t realize that email was invented way back in 1965, but it wasn’t until the early 1990s that businesses started incorporating email communication. Once Hotmail launched free web-based email services in 1996, everyone who had an internet connection (remember those beautifully melodic dial-ups??) could send and receive electronic […]
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When was the last time you watched some kind of video content on your mobile device? If you’re like 85% of internet users in the United States, you soaked up some type of video via your smartphone or smartphone in the last month. Probably several times. Maybe a lot. Video marketing is so successful because
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Having a chief marketing officer (CMO) makes your business feel all kinds of official, but with great responsibility and great impact comes a great big price tag. When you need the expertise that comes with a lofty title and lengthy resume but don’t want to commit to a full-time hire, you may need the talents
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Some of the best ads of 2020 include a 7-minute video from Apple capturing the hilarious things that happen when you suddenly have to work from home, a dating site pairing up Satan with a girl named after the year nobody wants to relive, and a burger company selling the freshness of their beef by
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Ahh, YouTube. Land of funny cat videos and slime tutorials and that one video with the screaming goats you know you watch at 2am when you can’t sleep and giggle every. single. time. It’s okay, you’re not alone. In fact, there are some 1.86 billion YouTube users, nearly 200 million of which are in the
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If a picture is worth a thousand words, a great video is like scoring the keys to the legendary New York Public Library. That’s why video marketing is an advertising and marketing tool of near epic proportions. What is video marketing? Video marketing is exactly what it sounds like: A video that can be used
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Ask any experienced marketer how to launch a product or scale a brand without a solid plan in place and they’ll all tell you the same thing: you can’t. In marketing, having a strategy is just as essential as having internet access and a computer. All those great ideas you have for connecting with consumers
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It’s one thing to have a goal. It’s another thing entirely to have the courage, foresight, grit, and determination to figure out how to make that goal happen. Marketing is just a tool. We use it to help brands just like yours achieve their goals. Get more customers? Conquer a new niche or territory? Launch
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How do you plan on getting ahead? Whether you’re about to launch a business or you’re already in the swing of things but not leveling up quite as quickly as you’d like to, you probably know that marketing is one tool that can help give you a competitive edge. But marketing isn’t just a tool
What is the strategic marketing process? Read More »
As a brick and mortar business, you’re always looking for new ways to effectively engage your customers and bring them into the store. First developed in 2013, beacon marketing technology enables proximity-based interactions between retailers and shoppers via the Internet of Things (IoT). The technology works by having a BLE (Bluetooth Low Energy) beacon broadcast
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