We don’t need to tell you that hospitality is full of challenges and competition. Customer expectations change. The best marketing methods evolve. To keep your business competitive, you need to utilize strategies that put you in front of the people looking for businesses like yours.
Understanding the Unique Challenges of the Hospitality Industry
Hospitality has seen a great recovery, with three out of four hotel and restaurant operators saying business conditions are back to normal. But, challenges still remain. Over half of all restaurant owners say they expect greater competition and lower margins in the coming years. To continue to adapt and thrive, you need to appeal to customers and get them in the door.
Digital marketing is now essential. It allows you to reach customers where they are and to make the right offers.
Crafting a Targeted Digital Marketing Strategy for Hotels
Your digital marketing efforts should focus on accomplishing your key performance indicators. That is to say, quantifiable shared goals that ensure your marketing is doing what you want it to do.
Whether you are raising awareness of a new location or working to increase your number of guests, these carefully identified goals can help get you where you need to go.
Optimizing Website Content for Hospitality SEO
Nine out of ten people research restaurants online when deciding where to eat. Up-to-date, effective SEO helps ensure your location is among the results they see.
Both the content on the page and the mechanics of the page itself are important in ranking well in search engine results. A good hospitality marketing agency is one with people who are well-versed in the latest best practices and know how to get your business in front of the right audience.
Leveraging Social Media for Hospitality Branding
Dining, vacationing, and traveling for work are all social activities. Because of this, social media is one of your most powerful tools in bringing more people to your brand. Video, images, and carefully crafted descriptions allow you to showcase your business and create excitement for your guests.
Driving Direct Bookings: Strategies for Restaurants
The simpler it is to do book a table with you, the more likely you are to win the customer.
When someone is looking for the perfect place to eat, the search usually begins on their phone. Direct bookings allow them to finalize a reservation right on the screen. This reduction in friction between your guest and a table at your place mean you are more likely to get the booking than a competitor who does not offer a way for guests to make reservations online.
These are just a few of the skills and strategies you need to compete in a digital world. By working with the right partners, you can ensure your marketing is as good as the service you offer when your customer walks in the door.
