Host Gene Swank is joined by Alicia Williams of Aliste Marketing. Co-hosts Elena Nabi from Yuppr and Dr. Phillip Hickman of Pla Book chime in as well. We discuss bootstrapping a company when times are tough, the image a company leader should convey and of course we dive deep into all of the digital marketing goodies.

Avoiding Greenwashing: Authentic Strategies for Sustainable Branding
If there’s one thing the last few years have made crystal clear, it’s this: eco-conscious consumers are no longer a