Let’s face it, in the competitive digital world that we find ourselves in. You cannot be considered relevant if you don’t have video in your strategy. A recent state of marketing report by Blogspot has found some exciting things, including a striking 92% of video marketers finding that it gives them a positive ROI, up dramatically over the years.
Video marketing is not only important, but it is also crucial. Let’s dive into why below.
Why Creative Video Marketing Matters for Brand Awareness
A video marketing plan is part of an overall strategy to ensure your digital marketing strategy is effective. Video has become a potent tool for capturing attention and telling a story. Incorporating video into your marketing strategy creates a memorable and dynamic brand presence, giving you a competitive advantage compared to others in your industry.
Understanding the Role of Videography and Marketing Services
To fully grasp the importance of videography, you must first understand how video marketing fits into your bigger picture: your strategic marketing plan. Taking the time for proper data collection, which includes adequately assessing and identifying your customer base and their needs and wants, makes it easier to craft a compelling message to get in front of your audience.
Although videography alone does not constitute an entire marketing strategy, it does help with certain aspects. For example, video marketing can be incorporated into your PPC ads to grab attention, even included near the end of the buyer’s journey to entice your customer to close.
Overall, the main goal of video marketing is brand awareness, captivating your audience with stunning visuals that represent your brand’s core values.
Making Your Brand Human and Relatable Through Video Marketing
Video marketing has been a breakthrough invention in marketing for one thing: it humanizes your brand. Reading copy, hearing a radio commercial, and sending an email is part of some effective strategies, but it does not give your customer a way to resonate with your brand.
This resembles how people form parasocial bonds with their favorite on-screen personalities. Use this power for good by spreading the word about the good that your brand is doing and how it can help others.
Differentiating Your Business with Creative Video Marketing
Now that you understand the importance and significance of video marketing for your brand, it’s not enough to jump on YouTube and TikTok and start from scratch.
Write out your complete business plan and decide your competitive advantage, whether this be your story, script, angles, personality, audio, or anything else that may be quirky or memorable. A professional creative video marketing agency could steer you in the right direction.
Attracting Product-Based and Service-Based Businesses with Video Marketing
Video marketing is sector and industry-agnostic and can help light a fire to explode the message your brand can convey. With creative video marketing, you’ll be able to dominate your space and tell your brand’s story in a meaningful and engaging way.
Find out how Aliste, your rockstar CMO wingman, can help you create stunning custom videos that always keep your message, brand, and company in mind.
