Ask any experienced marketer how to launch a product or scale a brand without a solid plan in place and they’ll all tell you the same thing: you can’t. In marketing, having a strategy is just as essential as having internet access and a computer. All those great ideas you have for connecting with consumers […]
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How do you plan on getting ahead? Whether you’re about to launch a business or you’re already in the swing of things but not leveling up quite as quickly as you’d like to, you probably know that marketing is one tool that can help give you a competitive edge. But marketing isn’t just a tool
3 Steps of the Strategic Marketing Process Read More »
Is your business winning? How do you know? The big difference between opinion and fact is that facts come with data. Curious whether you’re profitable? Having a feeling that you are is nice, but it isn’t useful. Knowing you are because your spreadsheet, financial analyst, or in-house software says so is downright potent. Key business
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YouTube isn’t all cute cat videos and failed singing auditions (not that there’s anything wrong with those). YouTube is now the second-largest search engine in the world. Daily views total more than 5 million videos spread across 1.9 billion active users. That’s an incredible resource for B2B, B2C, and SaaS marketers eager to showcase their
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When you want a build a marketing strategy that’s as strong as it is scalable, it’s vital you make a conscious effort to tackle the marketing process using clear-cut steps that eliminate guesswork and leave little room for error. Plan Every marketing strategy must have a goal, but not all goals are created equal. Success
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Ready to launch a new product? Interested in revamping an existing one? Even the most innovative, ingenious product every created can flop big time if you’re not prepared to keep tabs on performance as you head to market. Key performance indicators, otherwise known as KPIs, can help you track progress, profitability and efficiency in real-time
5 Metrics Crucial to Assessing the Performance of a Product Read More »
Marketing is marketing is marketing… right? Well, not really. While there is a lot of overlap between different marketing tactics, there are two main types that you can use to power up your business and fuel growth. Check out this brief but informative look at strategic marketing vs. tactical marketing and learn which one is
Strategic Marketing vs. Tactical Marketing Read More »
You’ve spent hours poring over every detail of your marketing plan. Your audience is dialed in, you’ve chosen your channels and you’ve stared at laundry lists of business metrics until your eyes felt like they were swimming around in your head. There’s just one question left: How are you going to implement this thing? How
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Does the mere thought of crafting a marketing strategy make your eyelid twitch? Creating a marketing plan doesn’t have to be a panic-inducing event. Just follow these seven steps: Research Kickstart your marketing with a ton of research. There are a lot of ways to gather important data, starting with direct customer contact. Surveys work,
Understanding the 7 Steps of Marketing Read More »
Ask three different marketers to describe their planning process and you’re likely to get three different answers. While there are certainly some standard aspects to any expert-driven marketing plan, every pro has their own way of describing and grouping those elements. Still, there’s usually a common thread that revolves around research, money and creativity —
Understanding and Applying the 3 Phases of the Marketing Process Read More »
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