Author name: Alicia Williams

The holiday season is here! No matter what your background or beliefs are, colorful holiday decorations, sparkling lights and feel-good music are bound to keep you in a festive mood — and your customers in a giving mindset. Let’s talk holiday marketing, shall we? Of course, it’s no secret that consumers spend more than usual

In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a dream, but sometimes it reads about as dry as the Sahara during a record drought. So, forget the words “lead” and “process” and replace them with “guest” and

Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage. And you can use it to increase your brand awareness, an essential part of any marketing strategy. While

Blink your eyes. In that one second, 9,000 snaps were shared by Snapchat users—54% of which engage with the app daily. For marketers, it should come as no surprise that using Snapchat for business is definitely a “thing”. Not too long ago, Snapchat was just another messenger app used by tweens and a few curious

Sensory Marketing and the power of sensation is immense. The smell of cookies baking is so closely tied to comfort and nostalgia real estate agents put batches of chocolate chip treats in the oven before open houses to butter up potential homeowners just to channel your sense of smell and nostalgia.  Just seeing the color

If you go to the mall on a regular Saturday, you’ll see men, women and children of a wide variety of ethnicities and cultures. This diversity reflects the melting pot that the United States has always been — a place where people from a range of backgrounds and with a wide variety of beliefs live