Leadership

As a social media management company, we comprehend the power of social media. We know how it can be beneficial in progress towards human rights, ethically rightful protests, and basic human decency. We also know that social media can be used as a weapon. It can be used to spread lies and propaganda. It can […]

What is an influencer exactly? Less than two years ago, it was a relatively niche term used by marketers to describe industry titans. We’re talking Oprah. Tony Robbins. Donatella Versace. Mark Zuckerberg. In an incredibly short time, the term “influencer” has evolved greatly. Anyone with any level of influence now falls into this marketing category.

When it comes to aligning with any of the new types of leadership models, it pays to get creative and break the mold. Why is this the case? The fact is, the corporate structure has long been a fairly uniform thing. Historically speaking, executives were perceived as straight-laced individuals. They wore immaculately pressed suits and