Aliste News

If you’re a marketer, there’s a good chance you’re familiar with Twitter. (One would hope) And with Twitter comes Elon Musk, quite literally. The billionaire entrepreneur and CEO of Tesla Motors and SpaceX is well-known for his outspokenness on the social media platform. His tweets are often controversial and thought-provoking, garnering both praise and criticism

Google. Facebook. Amazon. These businesses have transformed the way society communicates, connects, works, and plays. We know we can use Google to search for anything and everything no matter the day and time — in fact, search, and Google are so connected “Googling” is now an all-encompassing verb. Amazon is the store that never closes,

I define resilience as being able to push forward when the wind is constantly pushing against you. The three key pieces to having resilience I feel would be belief, determination, and faith. When you believe in something the idea of failure isn’t an option- it isn’t even in your vocabulary- against all negativity or closed

In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a dream, but sometimes it reads about as dry as the Sahara during a record drought. So, forget the words “lead” and “process” and replace them with “guest” and “nurture”. 

Deb Bailey: Welcome to the Secrets of Success blog, Alicia. Let’s get started! Are there any lessons learned from your business that you’d like to share? Alicia Williams: Great to be here, Deb. Every day there is a lesson to be learned! I think a huge one is to practice gratitude even when things feel tough.

Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage. While hotel chains have to manage franchisees and create branding and marketing guidelines to ensure cohesion and consistency, boutique

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is a necessary expense (and one that can deliver pretty awesome ROI), but what if you could get some of your exposure for free? Social moments are a low-to-no-cost

Whether you hate or love-watch The Bachelor and The Bachelorette, you know that each new season includes a ceremonial gift of what’s called the “first impression rose.” It’s basically IRL swiping. It’s given to the person who made – you guessed it – the best first impression. Most of these rose recipients are booted well