If you’re a marketer, there’s a good chance you’re familiar with Twitter. (One would hope) And with Twitter comes Elon Musk, quite literally. The billionaire entrepreneur and CEO of Tesla Motors and SpaceX is well-known for his outspokenness on the social media platform. His tweets are often controversial and thought-provoking, garnering both praise and criticism …
What Elon Twitter Might Look Like for Marketing Agencies Read More »
Google. Facebook. Amazon. These businesses have transformed the way society communicates, connects, works, and plays. We know we can use Google to search for anything and everything no matter the day and time — in fact, search, and Google are so connected “Googling” is now an all-encompassing verb. Amazon is the store that never closes, …
What the Facebook and Instagram outage taught us about diversification! Read More »
I define resilience as being able to push forward when the wind is constantly pushing against you. The three key pieces to having resilience I feel would be belief, determination, and faith. When you believe in something the idea of failure isn’t an option- it isn’t even in your vocabulary- against all negativity or closed …
“The three keys to developing resilience are belief, determination, and faith” Read More »
In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a dream, but sometimes it reads about as dry as the Sahara during a record drought. So, forget the words “lead” and “process” and replace them with “guest” and “nurture”. …
The 5-Step Guest Nurturing Process Your Business Needs Read More »
Deb Bailey: Welcome to the Secrets of Success blog, Alicia. Let’s get started! Are there any lessons learned from your business that you’d like to share? Alicia Williams: Great to be here, Deb. Every day there is a lesson to be learned! I think a huge one is to practice gratitude even when things feel tough. …
How She Does It: Alicia Williams, Co-Founder & CEO of Aliste Marketing Read More »
Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage. While hotel chains have to manage franchisees and create branding and marketing guidelines to ensure cohesion and consistency, boutique …
Three Ways Hotels Can Deepen Connections With Guests Read More »
Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is a necessary expense (and one that can deliver pretty awesome ROI), but what if you could get some of your exposure for free? Social moments are a low-to-no-cost …
The Power of Creating Social Moments for Hospitality Marketers Read More »
Whether you hate or love-watch The Bachelor and The Bachelorette, you know that each new season includes a ceremonial gift of what’s called the “first impression rose.” It’s basically IRL swiping. It’s given to the person who made – you guessed it – the best first impression. Most of these rose recipients are booted well …
2 Ways to Boost Your Instagram Engagement, from the Expert Read More »
As the Founder & CEO of Aliste Marketing, Alicia Williams is the marketing professional mastermind behind the visionary concepts. She helps clients transition from unseasoned startups into unfettered successes. Her impressive personal accomplishments and passion for helping fellow entrepreneurs realize their own dreams has garnered her numerous accolades. These include the 2016 Outstanding Women of …
Hotels have to go the extra mile to create actual experiences that first, reflect what their brand stands for and second, provides their clientele with a value-added experience that makes their stay better Imagine staying at a hotel where the minibar is stocked with nothing but your favorite drinks and snacks — even if you’re …
Differentiating your brand through customer experience Read More »
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