Author name: Alicia Williams

Top 21 Free Ways To Get More Likes on Instagram in 2019

Instagram is about being social and authentic. Businesses and influencers must learn what their target market wants, and then develop authentic content that meets those needs. Instagram offers plenty of ways to engage with your ideal customer, making it ideal for small businesses and influencers alike. Here are the top 21 pro tips on how […]

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8 Questions Working Moms Are Sick Of Answering

How we handle long workdays or balance careers and kids is not your business By Fairygodboss Mom Guilt: Feeling like a bad mom. Working Mom Guilt: Feeling like a bad mom for having a job. Guilt plagues working mothers everywhere and, while they often blame themselves, friends, family and colleagues will ask working mothers questions that both consciously

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The Love of the Tease

By Alicia Williams A fleeting glimpse of the spinning car tires on a sleek, rain-soaked pavement. A simple, sound-free commercial that uses a black screen and block letters to pique curiosity. Hints, innuendo, beating around the bush—they’re all ways to tease out marketing for products that either don’t exist or that are being deliberately kept under

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Ways Your Business Can Leverage Branding, Marketing & Advertising During the Holiday Season Graphic

Powerful Ways Your Business Can Leverage Branding, Marketing and Advertising During the Holiday Season

The holiday season is here! No matter what your background or beliefs are, colorful holiday decorations, sparkling lights and feel-good music are bound to keep you in a festive mood — and your customers in a giving mindset. Of course, it’s no secret that consumers spend more than usual during the holidays. In recent years,

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Top Marketing Strategies: Identifying Your Target Buyers

CEO Alicia Williams has teamed up with Authority Magazine for an in depth interview sharing her insights on what marketing tools/ technology we might be seeing in the future that may dramatically empower small business owners as well as what her top 5 non intuitive marketing strategies are. Although the majority of this interview explores

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LinkedIn Lead Nurturing: Why LinkedIn Is Crucial for Hyper Focusing Prospecting Efforts

If I asked you what’s the most important professional networking tool, you’d probably answer, “LinkedIn.”And you’d be right: As Fortune points out, the website has 500 million users. But what’s equally interesting for B2B marketers is that LinkedIn also lists information about more than nine million organizations — data about everything from location and company

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