In our latest episode of Between the Mics, we sat down with Shannon Curley, Director of Marketing & Growth at Tactical Logistic Solutions, to talk about storytelling, customer research, AI, remote work, and the realities of modern marketing leadership.
Shannon shared her unconventional journey from English literature major to working on iconic brands like Star Wars, Marvel, Power Rangers, and Jurassic Park at Hasbro before eventually transitioning into SaaS and e-commerce marketing leadership.
One of the biggest themes from the conversation was the importance of truly understanding your audience. Shannon explained how she used platforms like Reddit, online forums, and customer conversations to uncover real insights and buyer behavior, something she now combines with AI tools to make research faster and more effective.
We also talked about remote work and the challenges of managing distributed teams. From Zoom fatigue to building trust and accountability, Shannon shared practical insights on how leadership and workplace culture have evolved over the last several years.
Another standout takeaway: AI should support creativity, not replace it.
Shannon described AI as an “intern” for marketing teams, helping automate repetitive tasks so creatives can focus more on strategy, storytelling, and meaningful work.
This episode is full of honest insights for marketers, founders, and business leaders navigating a rapidly changing industry.
Watch the full episode on YouTube here.
