Every growing business reaches a point where marketing alone isn’t enough.
You’ve refined your messaging. Your brand is clear. Your website is working. You’re creating content consistently. But now you’re asking a different question:
How do we build credibility beyond our own channels?
That’s where public relations comes in.
In the latest episode of Between the Mics, Alicia Williams and Chris Viscomi sit down with PR expert Jackie Zuk to explore the relationship between marketing and PR, and why the two are most powerful when they work together.
One of the biggest misconceptions businesses have is believing marketing and PR are interchangeable. They aren’t.
Marketing helps define who you are, what you stand for, and how you communicate your value. PR helps introduce that story to new audiences through media, speaking opportunities, strategic partnerships, and third-party credibility.
As Jackie explains, successful PR doesn’t begin with a media pitch. It begins with a strong foundation. “If your messaging, brand, and confidence aren’t in place, PR can put a spotlight on a business that isn’t ready for the attention.”
The conversation also explores what it really takes to build visibility today. From influencer partnerships and media placements to AI’s growing role in content creation, Jackie shares practical insights from years of helping brands earn attention on television, in magazines, at major events, and through strategic partnerships.
One of the biggest takeaways from the episode is that authority isn’t built through one successful interview or one media placement. It’s built over time through consistency.
Marketing creates momentum. PR amplifies it. Together, they help organizations become known, trusted, and remembered.
Whether you’re wondering if your business is ready for PR, curious about how AI is changing the industry, or simply looking to better understand how marketing and public relations complement one another, this conversation offers valuable insights for leaders at every stage of growth.
Watch the full episode of Between the Mics on YouTube and hear Jackie Zuk’s perspective on building authority, navigating media opportunities, and creating lasting visibility for your brand.
