Business Process Archives

The Power of Product Marketing: Boosting E-commerce Sales for Established Brands

Business Process, Marketing Strategy, Uncategorized / By Aliste Marketing

Hey there, savvy marketers and brand enthusiasts! Today, we’re diving into the thrilling world of product marketing, where creativity meets strategy and sales soar to new heights. Buckle up as we explore the ins and outs of why product marketing is the secret sauce for increasing e-commerce sales, and how established brands can leverage it […]

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How to Analyze the Success of Your Marketing Campaigns

Business Process / By Aliste Marketing

As a CEO, founder, or CMO, you need to ensure that your marketing campaigns are effective and help you achieve your business goals. However, many businesses struggle to measure the effectiveness of their marketing campaigns, resulting in wasted resources and lost opportunities. In this blog post, we’ll discuss how to analyze the success of your

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5 Challenges Faced by Today’s Chief Marketing Officers

Business Process / By Aliste Marketing

Being a Chief Marketing Officer (CMO) today means wearing many different hats. As companies rely more heavily on digital marketing strategies, CMOs are tasked with driving revenue growth, managing teams, and staying on top of the latest technology trends. These challenges are even more pronounced for CMOs during the ongoing COVID-19 pandemic. In this blog

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Understanding the Correct KPIs for Your Type of Business

Business Process / By Aliste Marketing

When you’re tired of wondering where your business is at, get real with key business performance metrics. KPIs are little tools you can use to measure the health of your startup, how quickly a larger corporation is scaling, and what you can do to make your enterprise bigger and better than ever. What are KPIs?

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Use Creativity to Bring Success to Your Business

Business Process, Marketing Strategy / By Aliste Marketing

Some of the best ads of 2020 include a 7-minute video from Apple capturing the hilarious things that happen when you suddenly have to work from home, a dating site pairing up Satan with a girl named after the year nobody wants to relive, and a burger company selling the freshness of their beef by

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Keep Your Eyes on Your Business Metrics

Business Process / By Aliste Marketing

Is your business winning? How do you know? The big difference between opinion and fact is that facts come with data. Curious whether you’re profitable? Having a feeling that you are is nice, but it isn’t useful. Knowing you are because your spreadsheet, financial analyst, or in-house software says so is downright potent. Key business

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5 Metrics Crucial to Assessing the Performance of a Product

Business Process / By Aliste Marketing

Ready to launch a new product? Interested in revamping an existing one? Even the most innovative, ingenious product every created can flop big time if you’re not prepared to keep tabs on performance as you head to market. Key performance indicators, otherwise known as KPIs, can help you track progress, profitability and efficiency in real-time

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10 Examples of Key Business Metrics You Can Use

Business Process / By Aliste Marketing

When companies need to measure the progress of a campaign or see how they stand in relation to their competition (or an older version of themselves), they turn to key business metrics. These metrics, sometimes also referred to as key performance indicators or KPI, are quantifiable data points that can be used in a wide

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Where Do You Go to Find Business Metrics?

Business Process / By Aliste Marketing

Marketing and content strategy experts love to talk about business metrics. They’ll tell you that you need them to understand how you stack up against the competition (true) and where you are in relation to reaching your business goals (also true). That’s all well and good, but one serious question remains: Where do you go to

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The Different Types of Business Metrics

Business Process / By Aliste Marketing

Business metrics are the kind of nit-picky little numbers that can seem like little more than busy work on their own but collect enough metrics and you can paint a remarkable picture of a company’s health or the performance of a specific initiative. A single number holds interesting information that may change a decision or

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The Power of Product Marketing: Boosting E-commerce Sales for Established Brands

How to Analyze the Success of Your Marketing Campaigns

5 Challenges Faced by Today’s Chief Marketing Officers

Understanding the Correct KPIs for Your Type of Business

Use Creativity to Bring Success to Your Business

Keep Your Eyes on Your Business Metrics

5 Metrics Crucial to Assessing the Performance of a Product

10 Examples of Key Business Metrics You Can Use

Where Do You Go to Find Business Metrics?

The Different Types of Business Metrics

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