Artificial intelligence is changing the way we work, but is it replacing marketers, entrepreneurs, and creative professionals or simply changing what makes them valuable? In this episode of Between the Mics, hosts Chris and Alicia sit down with AI and marketing experts Matthew Langie and Eric Lee Usher for an honest conversation about the opportunities, challenges, […]
AI Isn’t Replacing Great Marketers — It’s Redefining Them Read More »
Every growing business reaches a point where marketing alone isn’t enough. You’ve refined your messaging. Your brand is clear. Your website is working. You’re creating content consistently. But now you’re asking a different question: How do we build credibility beyond our own channels? That’s where public relations comes in. In the latest episode of Between
Jackie Zuk on Building a Brand That’s Ready for the Spotlight Read More »
In our latest episode of Between the Mics, we sat down with Shannon Curley, Director of Marketing & Growth at Tactical Logistic Solutions, to talk about storytelling, customer research, AI, remote work, and the realities of modern marketing leadership. Shannon shared her unconventional journey from English literature major to working on iconic brands like Star
Building Marketing Teams in the AI Era with Shannon Curley Read More »
Written by Alicia Williams, Co-Founder & Creative Director of Aliste Marketing Collective I was pacing in my kitchen with my phone in one hand and a handful of ideas in the other, recording a midnight voice memo. I’d spent days jotting down messy notes about AI, how I use it, where it belongs in creative
Now Loading… Your AI Asset Read More »
Why the future of brand storytelling belongs to those who can translate human experience through the power of AI. The night before a strategy session, I often replay the same pattern in my head. Different brand.Different industry.Different revenue stage. And yet, the same underlying tension. A leadership team knows their marketing isn’t working, but they
The New Strategist: Intersecting Human Creativity and AI Intelligence Read More »
In this episode of Between the Mics, Alicia and Chris sit down with Valerie Bono-Bunker, co-owner of Golden Cannoli and self-proclaimed “Queen of Cannoli”, for a conversation that goes far beyond dessert. What started as a family bakery supplying a few dozen cannolis in Boston’s North End has grown into a nationally recognized brand supplying
Building a Family Legacy, One Cannoli at a Time with Valerie Bono Read More »
When a company evolves, its brand must do more than keep up. It has to clarify what has changed, create consistency across the organization, and help customers understand the value being delivered today. That was the work behind Allbridge’s corporate identity transformation, recently recognized by The Communicator Awards for Design and Brand Voice. The international awards program, organized by the Academy
Allbridge Recognized by The Communicator Awards for Corporate Identity Transformation Read More »
In this episode, we sit down with real estate investor and entrepreneur Jessica Nieves to talk about one of the most overlooked conversations in business and how to actually grow and protect your wealth. From getting started with investment properties to understanding cash flow, equity, and short-term rentals, Jessica breaks down what it really takes
Building Wealth Beyond Your Business with Jessica Nieves Read More »
In our latest episode, we sit down with Laura Viola, founder of Rizbee Studio and creator of Pretties™, to talk about what it really takes to build and evolve a brand. With over two decades of experience in graphic design and CPG branding, Laura shares how to navigate client relationships, guide tough creative decisions, and
Laura Viola on Branding, Business & Betting on Yourself Read More »
In this episode of Between the Mics, we sit down with Sarah Vasquez to unpack a common challenge many businesses face, investing in advertising without seeing the results they expect. Sarah shares a clear, practical perspective on why most ad strategies fall short and what needs to be addressed before increasing spend. From messaging and
Stop Wasting Money on Ads: What to Fix First with Sarah Vasquez Read More »