The question for 2027 is not going to be, “How do we do everything?” When I was first asked to talk about the marketing trends that would matter in 2027, I hesitated. I am naturally skeptical of anyone who claims they can predict exactly what marketers will be doing a year from now. Marketing moves
2027 Marketing Trends: Do Less. Mean More. Read More »
Marketing has changed dramatically over the last 30 years, but one thing hasn’t: great marketing starts with understanding people. In this episode of Between the Mics, Alicia Williams and Chris Viscomi sit down with Claudia Sciarretta, a Global Growth & Transformation Executive with experience across PepsiCo, American Express, and Diageo, to discuss how consumer insights,
What 30 Years in Marketing Can Teach Us About What Comes Next Read More »
What happens when you stop building a career around what you’re supposed to do and start building one around the work you actually believe in? In this episode of Between the Mics, Alicia Williams and Chris Viscomi sit down with Elisa Zoli Lai, co-founder of Silver Lining Consulting, to talk about her transition from corporate
Why the Future of Marketing Might Look a Lot More Human Read More »
I’m excited to share that Chris Viscomi and I were recently featured in Next On Scene Media, where we talked about why we created The Momentum Exchange and our vision for a different kind of professional community. The idea came from something we kept seeing again and again: incredibly capable marketing and communications leaders carrying
Artificial intelligence is changing the way we work, but is it replacing marketers, entrepreneurs, and creative professionals or simply changing what makes them valuable? In this episode of Between the Mics, hosts Chris and Alicia sit down with AI and marketing experts Matthew Langie and Eric Lee Usher for an honest conversation about the opportunities, challenges,
AI Isn’t Replacing Great Marketers — It’s Redefining Them Read More »
Every growing business reaches a point where marketing alone isn’t enough. You’ve refined your messaging. Your brand is clear. Your website is working. You’re creating content consistently. But now you’re asking a different question: How do we build credibility beyond our own channels? That’s where public relations comes in. In the latest episode of Between
Jackie Zuk on Building a Brand That’s Ready for the Spotlight Read More »
In our latest episode of Between the Mics, we sat down with Shannon Curley, Director of Marketing & Growth at Tactical Logistic Solutions, to talk about storytelling, customer research, AI, remote work, and the realities of modern marketing leadership. Shannon shared her unconventional journey from English literature major to working on iconic brands like Star
Building Marketing Teams in the AI Era with Shannon Curley Read More »
Written by Alicia Williams, Co-Founder & Creative Director of Aliste Marketing Collective I was pacing in my kitchen with my phone in one hand and a handful of ideas in the other, recording a midnight voice memo. I’d spent days jotting down messy notes about AI, how I use it, where it belongs in creative
Now Loading… Your AI Asset Read More »
Why the future of brand storytelling belongs to those who can translate human experience through the power of AI. The night before a strategy session, I often replay the same pattern in my head. Different brand.Different industry.Different revenue stage. And yet, the same underlying tension. A leadership team knows their marketing isn’t working, but they
The New Strategist: Intersecting Human Creativity and AI Intelligence Read More »
In this episode of Between the Mics, Alicia and Chris sit down with Valerie Bono-Bunker, co-owner of Golden Cannoli and self-proclaimed “Queen of Cannoli”, for a conversation that goes far beyond dessert. What started as a family bakery supplying a few dozen cannolis in Boston’s North End has grown into a nationally recognized brand supplying
Building a Family Legacy, One Cannoli at a Time with Valerie Bono Read More »