Hiring a marketing agency is a big investment for any business. It is essential to have the right marketing strategy in place to succeed in today’s highly competitive business environment. However, choosing the wrong marketing agency can be a costly mistake that could set your business back a long way. Therefore, it is imperative to […]
Questions to Ask Your Marketing Agency Before Hiring Them Read More »
Marketing is marketing is marketing… right? Well, not really. While there is a lot of overlap between different marketing tactics, there are two main types that you can use to power up your business and fuel growth. Check out this brief but informative look at strategic marketing vs. tactical marketing and learn which one is
Strategic Marketing vs. Tactical Marketing Read More »
You’ve spent hours poring over every detail of your marketing plan. Your audience is dialed in, you’ve chosen your channels and you’ve stared at laundry lists of business metrics until your eyes felt like they were swimming around in your head. There’s just one question left: How are you going to implement this thing? How
4 Steps to Implement a Marketing Strategy Read More »
Does the mere thought of crafting a marketing strategy make your eyelid twitch? Creating a marketing plan doesn’t have to be a panic-inducing event. Just follow these seven steps: Research Kickstart your marketing with a ton of research. There are a lot of ways to gather important data, starting with direct customer contact. Surveys work,
Understanding the 7 Steps of Marketing Read More »
Ask three different marketers to describe their planning process and you’re likely to get three different answers. While there are certainly some standard aspects to any expert-driven marketing plan, every pro has their own way of describing and grouping those elements. Still, there’s usually a common thread that revolves around research, money and creativity —
Understanding and Applying the 3 Phases of the Marketing Process Read More »
Tackling marketing by throwing some Facebook ads at the wall and seeing what sticks may seem like the easy, stress-free route to entrepreneurial success, but it’s actually the exact opposite. To make your product and service stand out and maximize efficiency, it’s important to understand and rely on the power of strategic marketing. What is
The Importance of a Good Strategic Marketing Read More »
Marketing strategies are like family recipes for chocolate chip cookies — you’ll see some common ingredients, but each version is just a little bit different. There are so many types of strategies in the marketing word. Finding the “right” one depends on what you’re selling, who you’re selling it to and what your ultimate goal is.
4 Examples of Marketing Strategies Read More »
Building executive visibility on social media can be an effective way for leaders to: establish thought leadership engage with their audience promote their personal brand A well-structured content calendar can help executives consistently create and share content on social media platforms, ensuring a regular presence and engagement with their followers, especially on Linkedin. Here’s our
The Full Guide to Dominating The Digital Landscape Read More »
In the world of sales, lead nurturing is a critical component to ensure that your sales team is efficient and effective. It enables them to focus their energy and resources on hot leads close to converting rather than spending time on those further away from becoming customers. Lead nurture workflows to allow you to identify
Unlock the Power of Lead Nurture Workflows Read More »
Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more
The Rise of B2B eCommerce: Top 3 Reasons to Start Selling Online Today Read More »