Marketing Strategy

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is a necessary expense (and one that can deliver pretty awesome ROI), but what if you could get some of your exposure for free? Social moments are a low-to-no-cost […]

Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage. While massive chains have to manage franchisees and create branding and marketing guidelines to ensure cohesion and consistency,

Like it or not, with social media, as well as sites like Yelp and the Yellow Pages enabling consumers to leave reviews about products and services, companies don’t have the final word over how the public perceives their brand. In fact, some marketing experts say that consumers now trust each other more than companies. So

It’s every brand’s objective to maximize customer engagement. One highly effective way to do this is to connect with your customers on a deeply personal level. That involves demonstrating that you care about issues they care about — for example, the environment. Note that according to a 2017 study, 87 percent of Americans will buy products

What does a camel have to do with insurance? What does satellite TV have to do with a Boston accent? And how do three short words have the power to inspire millions of people around the world? The Power of Unforgettable Marketing Campaigns We’ve all seen them — marketing campaigns that are so funny, engaging, moving

Understanding where your business has been and where you see it going is imperative for developing the most effective marketing strategy to impact the growth of your business. Ideas that can be linked to measurable responses are the foundation of designing an effective marketing program. We dive into your business to create a unique, efficient

Address the needs of your audience through inbound marketing services that build trust and credibility, all while directly attracting and engaging qualified prospects. We develop and distribute customized content that will tell your story in an enticing, engaging and personable outreach. Our Capabilities Content Marketing Through Storytelling Building a Brand Experience Through Content Expert content

Developing a strong foundational lead nurture program allows guests, clients and customers to be fostered throughout the decision making journey. We work with your team to design unique sequences that reduce manual efforts and enhance the brand user experience from start to finish of the sales process. By providing an overview of how a proven

The holiday season is here! No matter what your background or beliefs are, colorful holiday decorations, sparkling lights and feel-good music are bound to keep you in a festive mood — and your customers in a giving mindset. Of course, it’s no secret that consumers spend more than usual during the holidays. In recent years,