Differentiating your brand through customer experience

Hotels have to go the extra mile to create actual experiences that first, reflect what their brand stands for and second, provides their clientele with a value-added experience that makes their stay better

Imagine staying at a hotel where the minibar is stocked with nothing but your favorite drinks and snacks — even if you’re not paying VIP prices. Or enjoying a fully-customized around-the world adventure that gives you insider access to some of the globe’s most exciting destinations.Or shopping for exquisite jewelry and watches while you enjoy a decadent high tea that not only consists of freshly baked scones and loose-leaf tea, but also some of the world’s best champagne.

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