Marketing has changed dramatically over the last 30 years, but one thing hasn’t: great marketing starts with understanding people.
In this episode of Between the Mics, Alicia Williams and Chris Viscomi sit down with Claudia Sciarretta, a Global Growth & Transformation Executive with experience across PepsiCo, American Express, and Diageo, to discuss how consumer insights, brand strategy, creativity, and AI are reshaping marketing.
Claudia shares why marketers need to balance speed with strategy, how tighter constraints can actually unlock stronger creative thinking, and why AI should enhance, not replace, our distinctly human perspective.
As the tools continue to evolve, the opportunity for marketers is clear: listen better, think strategically, stay curious, and bring your own perspective to the work.
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