What happens when you stop building a career around what you’re supposed to do and start building one around the work you actually believe in?
In this episode of Between the Mics, Alicia Williams and Chris Viscomi sit down with Elisa Zoli Lai, co-founder of Silver Lining Consulting, to talk about her transition from corporate marketing to entrepreneurship and why she’s choosing to focus her experience on brands creating meaningful impact.
Drawing from a career that includes Procter & Gamble and Meta, Elisa shares her perspective on purpose-driven marketing, putting the consumer first, and why the brands willing to show up with more authenticity and transparency may have an increasingly powerful advantage.
The conversation also explores something bigger happening across marketing: consumers don’t just want products. They want brands they can relate to, believe in, and feel part of. As Elisa puts it, authentic brands have an opportunity to build real communities and that may be where the future of marketing is headed.
From finding the deeper purpose behind a brand to making the leap into entrepreneurship, this conversation is a reminder that some of the strongest marketing starts by being willing to show people who you really are.
Ready to hear the full conversation? Watch the complete episode of Between the Mics on YouTube.
