Author name: Aliste Marketing

Effective Digital Marketing Strategies for Hospitality Businesses

The hospitality industry is extremely fast-paced, and customers consistently demand your time and hold you to a higher standard, especially in customer service. Your messaging must convey the same great experience your customers will receive when they visit your brand and enjoy your benefits and experiences. We here at Aliste have compiled some of the […]

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Developing an Effective Content Marketing Strategy: A Comprehensive Guide

In today’s digital age, content is king. As a CEO, founder, or CMO, you know how important it is to have a solid content strategy to attract, engage, and retain your target audience. But with so many channels and tactics available, developing a content marketing strategy can seem overwhelming. In this comprehensive guide, we’ll walk

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Driving E-Commerce Success: Leveraging Product Marketing and Branding

In the dynamic landscape of e-commerce, where choices abound and attention spans are fleeting, the synergy between product marketing and branding becomes the linchpin of success. This blog post delves into the intricate dance of  Join us on this journey as we unravel the nuances of building a strong brand image, aligning it with product

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Customer loyalty & retention

Strategies for increasing customer loyalty and retention

A loyal customer is the cornerstone of any business’s success. Customer loyalty and retention are key business metrics that should be given top priority. It costs five times less to retain an existing customer than to acquire a new one. Furthermore, loyal customers can act as brand advocates, helping to grow your business through word

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List of key metrics

Understanding the Key Metrics That Should Be Monitored By The CMO

As a CMO, monitoring the right metrics is a crucial part of your job. It allows you to evaluate the performance of marketing campaigns, identify areas for improvement, and make strategic decisions. But which metrics should you be monitoring to get the most out of your marketing efforts? In this blog post, we’ll help you

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The Power of Visual Storytelling: Enhancing Product Marketing Through Photography

Welcome to the digital era, where first impressions are made on screens, and your product’s visual appeal can make or break a sale. In the competitive landscape of e-commerce, the importance of high-quality product photography cannot be overstated.  We’re delving into the art of visual storytelling through photography and how it can significantly enhance your

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5 challenges faced by today's CMOs

5 Challenges Faced by Today’s Chief Marketing Officers

Being a Chief Marketing Officer (CMO) today means wearing many different hats. As companies rely more heavily on digital marketing strategies, CMOs are tasked with driving revenue growth, managing teams, and staying on top of the latest technology trends. These challenges are even more pronounced for CMOs during the ongoing COVID-19 pandemic. In this blog

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How digital technology

How Digital Technology is Influencing the Role of the CMO

In the world of marketing, the role of the Chief Marketing Officer (CMO) is changing rapidly with the emergence of digital technology. In today’s business landscape, the CMO is no longer just responsible for branding and advertising campaigns. Instead, they make up the strategic backbone of the company, shaping the marketing strategy and ensuring that

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