Business Vision

As an entrepreneur, what is your biggest concern when it comes to the marketplace? If you’ve answered, “The competition,” then you’re not alone. But what if we told you there’s a way to create your own market — one without any competition at all? Well, the good news is that there is! And that requires …

What is Blue Ocean Strategy and how does it fit with your business? Read More »

If you know me, I sign emails with the closing statement “Creatively”, prior to my name. It’s a quality that I believe has utmost importance, especially as a Marketer. Why is creativity important to me? Think about it: the way you look at something is different from the way any other human looks at it. …

7 Reasons Why Creativity is Important to Decision Making Read More »

11 Performance Metrics for Improving Business Operations   How do performance metrics produce more effective day-to-day operations? The solution is aggregating the right data and using it to create and enhance company processes and business operations. Key business metrics for performance provide direction for future strategic growth.   The success of your company relies on …

11 Performance Metrics for Improving Business Operations That You Should Know Read More »

Let me tell you a story about cryptocurrency — complete with a message that any business of any size can profit from, related to hiring.  It’s about Ripple, the third-ranking cryptocurrency after bitcoin and ethereum. But Ripple is more than just a cryptocurrency: It’s also a real-time gross settlement system that allows for super-fast transfers …

The Importance of Hiring the Right Person in Your Industry Read More »