Tackling marketing by throwing some Facebook ads at the wall and seeing what sticks may seem like the easy, stress-free route to entrepreneurial success, but it’s actually the exact opposite. To make your product and service stand out and maximize efficiency, it’s important to understand and rely on the power of strategic marketing. What is […]
Why is strategic marketing important? Read More »
Marketing and content strategy experts love to talk about business metrics. They’ll tell you that you need them to understand how you stack up against the competition (true) and where you are in relation to reaching your business goals (also true). That’s all well and good, but one serious question remains: Where do you go to
How do I get business metrics? Read More »
Business metrics are the kind of nit-picky little numbers that can seem like little more than busy work on their own but collect enough metrics and you can paint a remarkable picture of a company’s health or the performance of a specific initiative. A single number holds interesting information that may change a decision or
What are examples of metrics? Read More »
While all KPIs measure the progress or relative success of a business or campaign, many metrics are more focused on long-term outcomes. Operational performance metrics look at organizational processes in the shorter term — sometimes weeks, days, or even hours. Why Use Operational Performance Metrics? Guessing is fine when you’re trying to figure out what’s
What are operational performance metrics? Read More »
Marketing strategies are like family recipes for chocolate chip cookies — you’ll see some common ingredients, but each version is just a little bit different. There are so many types of strategies in the marketing word. Finding the “right” one depends on what you’re selling, who you’re selling it to and what your ultimate goal is.
What are examples of marketing strategies? Read More »
Marketing is marketing is marketing… right? Well, not really. While there is a lot of overlap between different marketing tactics, there are two main types that you can use to power up your business and fuel growth. Check out this brief but informative look at strategic marketing vs. tactical marketing and learn which one is
What is the difference between strategic marketing and tactical marketing? Read More »
Whether you’re brand new to the business world or a seasoned vet, it’s highly likely you’ve heard the term KPI bandied about. Key performance indicators are valuable tools for everything from marketing to project management, and understanding what they are and how they can be used could be just what your business needs to scale
What are KPIs in business? Read More »
Retaining customers impacts profitability in a positive way. Why? Loyal customers make more purchases, with 20 percent of existing customers generating 80 percent of profits. The odds of selling to existing customers are between 60 and 70 percent — for new customers, the chances drop to between five and 20 percent. Loyal customers advocate for
4 Ways Marketing Drives Customer Loyalty Read More »
What does a camel have to do with insurance? What does satellite TV have to do with a Boston accent? And how do three short words have the power to inspire millions of people around the world? ANSWER: The Power of Unforgettable Marketing Campaigns. Today we’ll explore how to generate marketing campaign ideas for your
4 Tips for Generating Innovative Marketing Campaign Ideas Read More »
If you know me, I sign emails with the closing statement “Creatively”, prior to my name. It’s a quality that I believe has utmost importance, especially as a Marketer. Why is creativity important to me? Think about it: the way you look at something is different from the way any other human looks at it.
7 Reasons Why Creativity is Important to Decision Making Read More »
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