Author name: Chris Viscomi

Attracting new customers and retaining existing ones is one of the most important aspects of your business. Yet it can also be one of the most challenging, even in a booming economy where consumer confidence is at its highest since the turn of the millennium. And we all know how marketing trends can come and

Ask anyone who has attempted to launch a brand on the fly, and they will tell you a marketing planning process is crucial. Understanding all steps of the strategic marketing planning process makes executing it that much easier. As you will see, these three steps require time and dedication to result in success. Consider this:

Reefer. Mary Jane. Pot. Ganja. Marijuana. Cannabis has had quite a few names over the years (we’d love to hear yours — purely for research purposes, of course), but it’s never been as mainstream as it is now. Thanks to a glut of new laws making it legal to grow, smoke, and use cannabis recreationally