A loyal customer is the cornerstone of any business’s success. Customer loyalty and retention are key business metrics that should be given top priority. It costs five times less to retain an existing customer than to acquire a new one. Furthermore, loyal customers can act as brand advocates, helping to grow your business through word […]
Strategies for increasing customer loyalty and retention Read More »
While any good marketing agency can design a quality ad, none can guarantee that it will go viral or garner any significant media attention. But Ben Affleck and the rest of the A-list talent at the creative studio Artists Equity have achieved both of these PR triumphs with the sensational DunKings campaign for Dunkin’ Donuts.
It’s Good to Be the DunKings Read More »
In the world of marketing, the role of the Chief Marketing Officer (CMO) is changing rapidly with the emergence of digital technology. In today’s business landscape, the CMO is no longer just responsible for branding and advertising campaigns. Instead, they make up the strategic backbone of the company, shaping the marketing strategy and ensuring that
How Digital Technology is Influencing the Role of the CMO Read More »
As a CMO, you are responsible for the success of the company’s marketing efforts. With so many strategies available, it’s not always easy to choose the best one. However, content marketing is a strategy that has proved to be highly effective for many businesses. In this blog post, we will look at how you, as
How Can The CMO Utilize Content Marketing To Their Advantage? Read More »
Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more
3 Reasons to Start Selling Online Today Read More »
What would you do without your smartphone’s GPS? A stellar brand marketing strategy serves a similar role, giving your company direction and steering you toward a chosen goal. Promote a new product break into an industry or just capture the hearts and minds of millions. It’s all possible when you have a brand marketing strategy
3 Reasons Why You Need a Marketing Strategy Read More »
In a world where technology is constantly advancing and every business has a website, the competition for user attention is fiercer than ever. And in a sea of options, how do consumers decide which product or service to choose? The answer is simple – user experience (UX). Every touchpoint a customer has with a brand,
Understanding User Experience: A Key Factor in Making Purchasing Decisions Read More »
Remote work has been trending for years, but the events of 2020 put work-from-home opportunities in the spotlight like never before. The systems companies scrambled to put into place when the COVID-19 pandemic hit gave employees more than a glimpse of what it could be like to ditch the daily commute in favor of sweats
Help Your Remote Team Stay Motivated and Productive Read More »
Ding ding! You’ve got mail. Most people don’t realize that email was invented way back in 1965, but it wasn’t until the early 1990s that businesses started incorporating email communication. Once Hotmail launched free web-based email services in 1996, everyone who had an internet connection (remember those beautifully melodic dial-ups??) could send and receive electronic
3 Components in Email Marketing To Improve Your CTR and Boost Conversation Read More »
In the world of marketing and advertising, digital media platforms have become the go-to source for reaching a larger audience. Social media, websites, and search engines are just a few of the platforms that have changed the way brands engage with their target market. As a CMO, it’s essential to develop a strategic plan that
Navigating the Digital Landscape: Strategies for Leveraging Media Platforms Read More »
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