In a world where technology is constantly advancing and every business has a website, the competition for user attention is fiercer than ever. And in a sea of options, how do consumers decide which product or service to choose? The answer is simple – user experience (UX). Every touchpoint a customer has with a brand, […]
Understanding User Experience: A Key Factor in Making Purchasing Decisions Read More »
Remote work has been trending for years, but the events of 2020 put work-from-home opportunities in the spotlight like never before. The systems companies scrambled to put into place when the COVID-19 pandemic hit gave employees more than a glimpse of what it could be like to ditch the daily commute in favor of sweats
Help Your Remote Team Stay Motivated and Productive Read More »
Ding ding! You’ve got mail. Most people don’t realize that email was invented way back in 1965, but it wasn’t until the early 1990s that businesses started incorporating email communication. Once Hotmail launched free web-based email services in 1996, everyone who had an internet connection (remember those beautifully melodic dial-ups??) could send and receive electronic
3 Components in Email Marketing To Improve Your CTR and Boost Conversation Read More »
In the world of marketing and advertising, digital media platforms have become the go-to source for reaching a larger audience. Social media, websites, and search engines are just a few of the platforms that have changed the way brands engage with their target market. As a CMO, it’s essential to develop a strategic plan that
Navigating the Digital Landscape: Strategies for Leveraging Media Platforms Read More »
When was the last time you watched some kind of video content on your mobile device? If you’re like 85% of internet users in the United States, you soaked up some type of video via your smartphone or smartphone in the last month. Probably several times. Maybe a lot. Video marketing is so successful because
6 Ways To Use Video Marketing To Grow Your Business Read More »
Nowadays, there’s no doubt that data insights have become critical for companies to remain competitive. With the rise of analytics tools, we can gather valuable information about customer behavior to help us make informed decisions while developing strategies. These insights allow us to optimize marketing campaigns, ensure outreach to the right audience, and refine the
How Understanding Customer Behavior Shapes Marketing Decisions Read More »
Having a chief marketing officer (CMO) makes your business feel all kinds of official, but with great responsibility and great impact comes a great big price tag. When you need the expertise that comes with a lofty title and lengthy resume but don’t want to commit to a full-time hire, you may need the talents
The Importance of Having a Fraction CMO in Your Business Read More »
As the business world becomes more competitive, understanding your target market and tailoring your marketing strategy to their needs is more vital than ever. At the heart of that understanding is your CMO, who develops and implements your marketing strategy. However, to increase efficiency and drive growth, CMOs should ask the right questions about their
The Questions CMOs Should Be Asking to Improve Marketing Strategy Read More »
Some of the best ads of 2020 include a 7-minute video from Apple capturing the hilarious things that happen when you suddenly have to work from home, a dating site pairing up Satan with a girl named after the year nobody wants to relive, and a burger company selling the freshness of their beef by
Use Creativity to Bring Success to Your Business Read More »
Ahh, YouTube. Land of funny cat videos and slime tutorials and that one video with the screaming goats you know you watch at 2am when you can’t sleep and giggle every. single. time. It’s okay, you’re not alone. In fact, there are some 1.86 billion YouTube users, nearly 200 million of which are in the
How to Use YouTube for a Video Marketing Strategy Read More »
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