In the world of marketing and advertising, digital media platforms have become the go-to source for reaching a larger audience. Social media, websites, and search engines are just a few of the platforms that have changed the way brands engage with their target market. As a CMO, it’s essential to develop a strategic plan that […]
Navigating the Digital Landscape: Strategies for Leveraging Media Platforms Read More »
When was the last time you watched some kind of video content on your mobile device? If you’re like 85% of internet users in the United States, you soaked up some type of video via your smartphone or smartphone in the last month. Probably several times. Maybe a lot. Video marketing is so successful because
6 Ways To Use Video Marketing To Grow Your Business Read More »
Nowadays, there’s no doubt that data insights have become critical for companies to remain competitive. With the rise of analytics tools, we can gather valuable information about customer behavior to help us make informed decisions while developing strategies. These insights allow us to optimize marketing campaigns, ensure outreach to the right audience, and refine the
How Understanding Customer Behavior Shapes Marketing Decisions Read More »
Having a chief marketing officer (CMO) makes your business feel all kinds of official, but with great responsibility and great impact comes a great big price tag. When you need the expertise that comes with a lofty title and lengthy resume but don’t want to commit to a full-time hire, you may need the talents
The Importance of Having a Fraction CMO in Your Business Read More »
As the business world becomes more competitive, understanding your target market and tailoring your marketing strategy to their needs is more vital than ever. At the heart of that understanding is your CMO, who develops and implements your marketing strategy. However, to increase efficiency and drive growth, CMOs should ask the right questions about their
The Questions CMOs Should Be Asking to Improve Marketing Strategy Read More »
Some of the best ads of 2020 include a 7-minute video from Apple capturing the hilarious things that happen when you suddenly have to work from home, a dating site pairing up Satan with a girl named after the year nobody wants to relive, and a burger company selling the freshness of their beef by
Use Creativity to Bring Success to Your Business Read More »
Ahh, YouTube. Land of funny cat videos and slime tutorials and that one video with the screaming goats you know you watch at 2am when you can’t sleep and giggle every. single. time. It’s okay, you’re not alone. In fact, there are some 1.86 billion YouTube users, nearly 200 million of which are in the
How to Use YouTube for a Video Marketing Strategy Read More »
If a picture is worth a thousand words, a great video is like scoring the keys to the legendary New York Public Library. That’s why video marketing is an advertising and marketing tool of near epic proportions. What is video marketing? Video marketing is exactly what it sounds like: A video that can be used
The Importance of Brand’s Social Videos Read More »
In today’s digital age, having a strong online presence is crucial for businesses looking to remain relevant and competitive. However, the constantly evolving nature of the digital landscape can make it difficult to know where to focus your efforts. As a result, many businesses struggle to keep up with the latest trends and techniques. To
Optimizing Your Business’ Digital Presence: Tips You Need to Know Read More »
Ask any experienced marketer how to launch a product or scale a brand without a solid plan in place and they’ll all tell you the same thing: you can’t. In marketing, having a strategy is just as essential as having internet access and a computer. All those great ideas you have for connecting with consumers
3 Steps to Kick off Your Marketing Strategy Planning Process Read More »
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