Tackling marketing by throwing some Facebook ads at the wall and seeing what sticks may seem like the easy, stress-free route to entrepreneurial success, but it’s actually the exact opposite. To make your product and service stand out and maximize efficiency, it’s important to understand and rely on the power of strategic marketing. What is […]
Why is strategic marketing important? Read More »
Marketing strategies are like family recipes for chocolate chip cookies — you’ll see some common ingredients, but each version is just a little bit different. There are so many types of strategies in the marketing word. Finding the “right” one depends on what you’re selling, who you’re selling it to and what your ultimate goal is.
What are examples of marketing strategies? Read More »
Marketing is marketing is marketing… right? Well, not really. While there is a lot of overlap between different marketing tactics, there are two main types that you can use to power up your business and fuel growth. Check out this brief but informative look at strategic marketing vs. tactical marketing and learn which one is
What is the difference between strategic marketing and tactical marketing? Read More »
What does a camel have to do with insurance? What does satellite TV have to do with a Boston accent? And how do three short words have the power to inspire millions of people around the world? ANSWER: The Power of Unforgettable Marketing Campaigns. Today we’ll explore how to generate marketing campaign ideas for your
4 Tips for Generating Innovative Marketing Campaign Ideas Read More »
The holiday season is here! No matter what your background or beliefs are, colorful holiday decorations, sparkling lights and feel-good music are bound to keep you in a festive mood — and your customers in a giving mindset. Let’s talk holiday marketing, shall we? Of course, it’s no secret that consumers spend more than usual
How Holiday Marketing Can Be Used In Your Business Read More »
Reefer. Mary Jane. Pot. Ganja. Marijuana. Cannabis has had quite a few names over the years (we’d love to hear yours — purely for research purposes, of course), but it’s never been as mainstream as it is now. And it’s opening up a whole new genre of marketing. Thanks to a glut of new laws
3 Tips for A Powerful Cannabis Marketing Strategy Read More »
Like it or not, with social media, as well as sites like Yelp and the Yellow Pages enabling consumers to leave reviews about products and services, companies don’t have the final word over how the public perceives their brand. In fact, some marketing experts say that consumers now trust each other more than companies. So
How to Leverage Customer Reviews in Your Content Marketing Plan Read More »
Depending on how you market your business, the customer acquisition cost (CAC) can make or break your budget. In the travel industry, the average CAC is $7. In the transportation field, it’s $98. Look at customer acquisition cost in telecom and you’ll be clutching your chest and weeping at the $315 average. Of course, all
The Undeniable Importance of Retention Marketing (and Why You Can’t Afford to Ignore It) Read More »
In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a dream, but sometimes it reads about as dry as the Sahara during a record drought. So, forget the words “lead” and “process” and replace them with “guest” and
Improve Your Hotel Guest Experience Journey in 5 Simple Steps Read More »
Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega chains with recognizable logos and uber-deep pockets), but there’s one area in which boutique hotels have a distinct advantage. And you can use it to increase your brand awareness, an essential part of any marketing strategy. While
3 Practical Tips for Increasing Brand Awareness for Your Hotel Read More »
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