A loyal customer is the cornerstone of any business’s success. Customer loyalty and retention are key business metrics that should be given top priority. It costs five times less to retain an existing customer than to acquire a new one. Furthermore, loyal customers can act as brand advocates, helping to grow your business through word […]
Strategies for increasing customer loyalty and retention Read More »
As a Chief Marketing Officer (CMO), one of your key responsibilities is to keep your brand relevant and ensure it stays top-of-mind for your customers. But in today’s ever-changing market, how do you ensure that your brand remains relevant? In this blog post, we will explore five ways that you can keep your brand relevant
5 Ways To Keep Your Brand Relevant as a CMO Read More »
While any good marketing agency can design a quality ad, none can guarantee that it will go viral or garner any significant media attention. But Ben Affleck and the rest of the A-list talent at the creative studio Artists Equity have achieved both of these PR triumphs with the sensational DunKings campaign for Dunkin’ Donuts.
It’s Good to Be the DunKings Read More »
Being a Chief Marketing Officer (CMO) today means wearing many different hats. As companies rely more heavily on digital marketing strategies, CMOs are tasked with driving revenue growth, managing teams, and staying on top of the latest technology trends. These challenges are even more pronounced for CMOs during the ongoing COVID-19 pandemic. In this blog
5 Challenges Faced by Today’s Chief Marketing Officers Read More »
In the world of marketing, the role of the Chief Marketing Officer (CMO) is changing rapidly with the emergence of digital technology. In today’s business landscape, the CMO is no longer just responsible for branding and advertising campaigns. Instead, they make up the strategic backbone of the company, shaping the marketing strategy and ensuring that
How Digital Technology is Influencing the Role of the CMO Read More »
A Chief Marketing Officer (CMO) is an essential part of any business operation. Their responsibilities go beyond establishing brand identity, building customer relationships, and increasing revenue. They provide direction and guide organizations in accomplishing their goals. CMOs play an influential role in establishing long-term growth, success, and innovation. Here we dive into some of the
Case Studies of Successful CMOs and Their Strategies Read More »
Choosing the right Chief Marketing Officer (CMO) for your company is an important task. Appointing the wrong person to the role can take your marketing in the wrong direction, cost your company heavily and demotivate your team. As the CEO or founder of the company, you play an important role in making sure that the
Questions to Ask Yourself Before Appointing a New CMO Read More »
As a CMO, you are responsible for the success of the company’s marketing efforts. With so many strategies available, it’s not always easy to choose the best one. However, content marketing is a strategy that has proved to be highly effective for many businesses. In this blog post, we will look at how you, as
How Can The CMO Utilize Content Marketing To Their Advantage? Read More »
Nowadays, in the fast-paced business world, it is essential to have effective marketing strategies to ensure success. Aliste Marketing is a full-service marketing agency that can help businesses achieve their marketing goals with ease. Aliste Marketing has been receiving great reviews from its clients in terms of its expertise, strategic planning, and results-driven approach to
Top 10 Reasons to Work with Aliste Marketing: Based on Video Testimonials Read More »
In a world where technology is constantly advancing and every business has a website, the competition for user attention is fiercer than ever. And in a sea of options, how do consumers decide which product or service to choose? The answer is simple – user experience (UX). Every touchpoint a customer has with a brand,
Understanding User Experience: A Key Factor in Making Purchasing Decisions Read More »
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