Author name: Alicia Williams

Building executive visibility on social media can be an effective way for leaders to: establish thought leadership engage with their audience promote their personal brand A well-structured content calendar can help executives consistently create and share content on social media platforms, ensuring a regular presence and engagement with their followers, especially on Linkedin. Here’s our […]

In the world of sales, lead nurturing is a critical component to ensure that your sales team is efficient and effective. It enables them to focus their energy and resources on hot leads close to converting rather than spending time on those further away from becoming customers. Lead nurture workflows to allow you to identify

  Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more

What would you do without your smartphone’s GPS?  A stellar brand marketing strategy serves a similar role, giving your company direction and steering you toward a chosen goal.  Promote a new product break into an industry or just capture the hearts and minds of millions.  It’s all possible when you have a brand marketing strategy

Remote work has been trending for years, but the events of 2020 put work-from-home opportunities in the spotlight like never before. The systems companies scrambled to put into place when the COVID-19 pandemic hit gave employees more than a glimpse of what it could be like to ditch the daily commute in favor of sweats

Ding ding! You’ve got mail. Most people don’t realize that email was invented way back in 1965, but it wasn’t until the early 1990s that businesses started incorporating email communication.  Once Hotmail launched free web-based email services in 1996, everyone who had an internet connection (remember those beautifully melodic dial-ups??) could send and receive electronic

Having a chief marketing officer (CMO) makes your business feel all kinds of official, but with great responsibility and great impact comes a great big price tag. When you need the expertise that comes with a lofty title and lengthy resume but don’t want to commit to a full-time hire, you may need the talents